Frontline Marketing Specialist

About the team

Zillow is on a mission to empower customers and partners to navigate the real estate landscape with confidence and ease. Through innovation and collaboration, we redefine the home transaction experience, helping buyers, sellers, and partners succeed.

Our Frontline and Account-Based Marketing team supports sales, frontline teams, and Premier Agent partners by delivering impactful marketing initiatives and sales enablement strategies. This role focuses on supporting Flex and Enhanced Marketing initiatives, helping shape the tools, resources, and experiences that drive results in the B2B space. You’ll join a team of passionate marketers dedicated to creating exceptional content and communications that empower our facilitators and trainers to deliver impactful programs to the end user.

About the role

The Frontline Marketing Specialist will play a vital role in developing and maintaining the tools and resources that enable our sales operators, facilitators, and Premier Agent partners to deliver exceptional outcomes. This position will focus on sales enablement — creating and optimizing dynamic content, communications, and training materials, ensuring they are effective and easy to implement by trainers and facilitators.

In this role, you will collaborate closely with the Field Marketing Enablement Sr. Manager, Training and Facilitation teams, and other cross-functional partners to deliver innovative solutions that align with business priorities and improve outcomes. While the team does not directly deliver training to end users, you’ll play a critical role in empowering trainers and facilitators with the resources and content they need for success.

Core Responsibilities

• Create: Lead the development and execution of high-quality enablement content, collateral, and resources tailored to support sales teams and partners. Collaborate with the Sr. Manager to deliver “right message, right time” materials.

• Support Training: Partner with facilitators and training teams to ensure all training materials are well-designed, accurate, and actionable. Enable trainers through comprehensive “train the trainer” resources and support.

• Maintain: Oversee the enablement hub to ensure all materials are current, aligned with marketing frameworks, and optimized for use by facilitators and sales teams. Manage promotional timelines, updates, and optimizations to ensure we are delivering the best content to our operators. 

• Engage: Conduct empathy exercises, such as ride-alongs or shadowing, to gather insights from end users and trainers. Use feedback to refine and improve enablement content.

• Analyze: Measure the usage, adoption, and impact of tools and resources. Use data-driven insights to identify opportunities for improvement and optimize content for better outcomes.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC the standard base pay range for this role is $74,700.00 - $119,300.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

• Enthusiastic Marketer: 2+ years in Marketing, Sales and operations, or a similar role, ideally in a B2B environment.

• Master Collaborator: Exceptional communicator and relationship builder with a proven ability to partner across teams and functions.

• Detail-Oriented Executor: Strong project management and operational skills, with an obsession for details and delivering excellence.

• Content Creator: Proven ability to create compelling content and resources from scratch, with a focus on usability and impact.

• Problem-Solver: Analytical thinker who thrives in ambiguity and enjoys finding innovative solutions.

• Digital Tool Guru: Previous experience in Google Suite (Slides, Docs, Sheets), Outlook, Slack, Zoom, AI/Chat GPT

Nice to Have

• 1+ years of Sales Enablement experience or highly related B2B revenue-driving experience.

• A track record of successful partnerships with Sales teams (real estate or related industries is a plus).

• Familiarity with Salesforce or similar CRM platforms.

• Experience with Highspot or similar e-learning content development/management tools.

Get to know us

Zillow is reimagining real estate to make home a reality for more and more people.

As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.

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