EverPro - ABM & Partner Marketing Manager

EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 690,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, EverCommerce provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications. Learn more at EverCommerce.com.

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://www.evercommerce.com/about-us/careers/

EverPro is seeking a seasoned ABM & Partner Marketing Manager to create and implement strategies that drive pipeline growth through targeted account lists and partner programs. This role will be responsible for the planning, execution, reporting, and optimization of ABM and partner marketing initiatives for three of EverPro’s SaaS solutions: Briostack, DynaScape, and Fieldpoint.

Job Description

The ideal candidate will have extensive experience designing and executing ABM marketing initiatives across 1:1, 1:few, and 1:many strategies, driving pipeline growth for various target account segments. A proven track record of acquiring new customers, expanding their footprint, and increasing wallet share is essential. The role requires regular analysis of data to optimize audience segmentation and refine marketing efforts. Additionally, experience in developing and executing campaigns for referrals, affiliate programs, and both in-house and external partner collaborations is highly valued.

Responsibilities:

• Develop and execute ABM programs to drive revenue growth from key accounts, targeting specific account segments.
• Collaborate with sales teams to create strategies, processes, and content that support successful ABM initiatives and result in significant in-account pipeline growth.
• Guide channel mix strategy to deliver the right combination of digital marketing, inbound, broad-based, and offline marketing activities for each target account segment.
• Leverage account-based data and technology to attract, engage, convert, and expand strategic accounts.
• Oversee the execution of partner marketing initiatives, including referral programs, affiliate campaigns, and both in-house and external partnerships.
• Foster relationships with partners and internal stakeholders to ensure seamless campaign execution and success.
• Collaborate with cross-functional teams to align ABM and partner marketing efforts with overall business objectives.
• Analyze campaign performance to assess effectiveness and identify opportunities for optimization.
• Regularly report on ABM and partner KPIs, adjusting strategies to maximize ROI and pipeline impact.

Skills and Experience needed for …