Employer Brand Manager

Job Description

We're now recruiting an Employer Brand Manager to be responsible for promoting and developing our employer brand presence, to reflect working life at AJ Bell and as per our brand strategy.

Working collaboratively with departments across AJ Bell, you will play a key role in shaping the way AJ Bell is viewed to prospective and existing employees. Incorporated with the employer brand responsibilities this role will oversee the creation and execution of our employee events calendar.

About the role:

Employer brand:

• Lead the design, development and execution of our employer brand strategy to support our overall employee value proposition (EVP). 
• Generate captivating content across various platforms, including social media, videos, employee blogs etc. both internally and via our social channels.
• Seek opportunities to ensure our employer brand is positioned across different channels and maximise opportunities as they arise.
• Monitor and analyse employer brand performance across various channels and make recommendations accordingly.
• Provide reporting to track KPI’s and relevant MI for employer brand performance.
• Monitor industry trends and competitor activity to identify opportunities for innovation and improvement in our brand efforts.
• Work in collaboration with the wider HR and Recruitment team to ensure our employer brand supports their activities e.g. recruitment events, promotion of new employee benefits etc.
• In partnership with the Senior HR Manager and Recruitment Manager, mange the day-to day running of our Glassdoor and Indeed accounts.
• Ensure content generated is within our corporate brand guidelines.

Employee events:

• Develop, manage and implement our annual events strategy to maximise employee engagement and returns.
• Collaborate with key stakeholders to plan, manage and execute internal events.
• Delivering all staff events within budget and in a cost-effective way ensuring they are inclusive and accessible to all.
• Identify suitable venues for staff events. Negotiate and facilitate contracts with venues and vendors to maximise the value across all internal events.
• With the support of the Internal Events Assistant manage and oversee events on the day, including directing event set-up, ensuring all facilities/equipment are in place and effective, welcoming guests, organising vendors, ensuring events run to schedule and any trouble shooting if required.
• Identify areas for improvement including process and cost efficiencies to maximise employee engagement with events and employer brand.

About you:

You could be an experienced employer brand manager ready to take on new challenges, or someone eager to step into management for the first time.

• Strategic marketing experience
• Event planning skills
• …