Director/Senior Manager, Account-Based Marketing

WordPress VIP (WPVIP), the enterprise division of Automattic, is the world’s leading content management platform. Our goal is to bring the ease and agility of WordPress to the world’s largest companies. We work with customers like Salesforce, Facebook, CNN, Slack, Time, Capgemini and hundreds more to empower their teams to produce digital content faster and smarter, while also ensuring premium security and scalability.

About the Role:

We’re looking for a Director/Senior Account-Based Marketing Manager to implement, execute, and report on Account-Based Marketing (ABM) and outbound campaigns to fuel our growth engine. You’ll report to the VP of Growth and Demand Generation; collaborate with sales, business development, product, content, and customer marketing teams; work closely with business priorities and focus; and align with the strategic growth of the business. The ideal candidate will have a strong track record of building high-performing, programmatic ABM campaigns consisting of multi-touch, multi-dimensional programs, including both inbound and outbound tactics to meet pipeline goals in key account segments.

Responsibilities:

• Develop and deploy multi-channel outbound and ABM campaigns, including crafting strategy, aligning internal teams, and project managing execution. Lead regular campaign planning sessions and represent the Marketing team, collaborating with Sales on targeted outbound campaign initiatives.
• Collaborate with internal stakeholders (sales and marketing) to align on and build key accounts lists within our ICP (ideal customer profile).
• Assist in driving our outbound qualification engine.
• In partnership with sales and marketing, deliver on quality as well as quantity of opportunities, keeping a close eye on win rate, AOV, and pipeline attainment.
• Forecast and manage ABM campaign ad spending; have an efficiency mindset and the ability to pivot, test, pause, or double down.
• Perform in-depth research and analysis to drive ABM strategies and identify the most effective marketing materials, channels, and messaging for key accounts.
• Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders.
• Manage project timelines to ensure outbound assets and enablement tools are finalized and aligned with launch objectives.
• Support communication across sales and marketing teams, increasing the efficiency and effectiveness of outbound efforts.
• Own and optimize intent data tools and sources. Monitor, optimize, and project manage the prospecting dashboards to ensure SLAs are met, create a feedback loop with key stakeholders, and execute updates in a timely manner.
• Report and monitor success metrics for the outbound marketing channel, and identify critical improvement opportunities.
• Maintain a library of snippets and templates for sales outbound prospecting.

Requirements: 

• Minimum of 5-7 years experience in B2B Integrated Marketing, Product Marketing, Sales Programs, or Sales Development.
• Experience using appropriate software (Demandbase, 6Sense, etc.) to activate ABM campaigns.
• CRM/marketing automation background, preferably Salesforce and Hubspot.
• Experience with multi-touch attribution reporting.
• Be a strategically focused self-starter with high initiative, critical thinking, and strong written and verbal communication skills.
• Strong collaboration capabilities to partner with stakeholders and teams across the organization (marketing, sales, lifecycle, and product) to build high-impact outcomes.

Salary range: $125,000-$180,000 USD with $10k commission element.  Please note that salary ranges are global, regardless of location, and we pay in local currency. Read more about our compensation philosophy and benefits.

This isn’t your typical work-from-home job—we are a fully-remote company with an open vacation policy. Read more about our compensation philosophy. To see a full list of benefits by country, consult our Benefits Page. And check out these links to learn more about How We Hire and What We Expect from Ourselves.

About Automattic 

We are the people behind WordPress.com, WooCommerce, Tumblr, Simplenote, Jetpack, Longreads, Day One, PocketCasts, and more. We believe in making the web a better place.

We’re a distributed company with more than 1900 Automatticians in 96 countries speaking 120+ different languages. And, even more than growth and profitability (although we’re plenty profitable), above all, we’re driven by a mission:  We democratize publishing and commerce so anyone with a story can tell it, and anyone with a product can sell it, regardless of income, gender, politics, language, or country.

We believe in Open Source, and the vast majority of our work is available under the GPL.

Diversity, Equity, & Inclusion at Automattic 

We’re improving diversity in the tech industry. At Automattic, we want people to love their work and show respect and empathy to all. We welcome differences and strive to increase participation from traditionally underrepresented groups. Our DEI committee involves Automatticians across the company and drives grassroots change. For example, this group has helped facilitate private online spaces for affiliated Automatticians to gather and helps run a monthly DEI People Lab series for further learning. DEI is a priority at Automattic, though our dedication influences far more than just Automatticians: We make our products freely available and translate our products into and offer customer support in numerous languages. We require unconscious bias training for our hiring teams and ensure our products are accessible across different bandwidths and devices. 

Automattic is a Most Loved Company and Disability Confident Committed. (Here’s what that might mean for you.) Learn more about our dedication to diversity, equity, and inclusion and our Employee Resource Groups.