Director, Social Media

Location: Hybrid from any U.S. EDF office or U.S. Remote

A Cover Letter is required for consideration to this role.

Overall Function

The Director of Social Media will expand EDF’s brand presence and engage our audience across social media platforms. Reporting to the VP, Public Affairs, this role will strategically combine art and science to ensure EDF's key messages are resonant on all appropriate channels. This position will be responsible for developing social media content that fosters a deep sense of community and grows both brand engagement and fosters a pipeline of new donors and advocates. The Director of Social Media will manage a small team of social media producers and will collaborate closely with EDF's Programs, Communications, Development, Membership, Editorial, Design, Web, Performance Marketing and Content Teams. Additionally, this position will collaborate with EDF Action and Mom's Clean Air Force as required.

Responsibilities

• Conceive and implement the overall social media strategy for official brand channels (Instagram, Facebook, Twitter, LinkedIn) for all content initiatives.

• Lead, manage, and mentor a team of social media producers, effectively managing workflow across the team and creating clear accountabilities, processes and operations for the team.

• Convene social media content producers across the organization to improve alignment and efficiency.

• Understand all the component parts of the business globally including Mission, Communications, Membership, Development, Performance Marketing and Content Teams and drive value through social strategy/tactics.

• Lead internal pitch meetings to optimize timely news and culture content, setting the posting schedule across multiple social media channels.

• Develop an influencer program, and work with the Cause Marketing team to amplify the EDF brand through partner channels.

• Develop scopes of work and manage project details/deadlines in a fast-paced environment that adheres to the milestones in the editorial calendar and pivot quickly based on breaking news.

• Edit and approve all social media posts, ensuring alignment with voice, brand and content tentpoles.

• Administration of all third-party and internal social media tools and content management systems for social.

• Participate in advancing EDF Diversity, Equity, and Inclusion goals in which people from all backgrounds and experiences feel connected, included, and empowered to address the environmental and organizational challenges in alignment with EDF values.

• Interface with paid advertising managers to deliver holistic social media strategies.

• Work in tandem with the creative team to build unique, social-first brand content.

• Use data analytics to optimize all social media campaigns, using levers such as customer targeting, lead generation, …