Director, Restaurant Digital and Technology Capabilities

Location(s):

United States of America

City/Cities:

Remote

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

September 20, 2024

Shift:

Job Description Summary:

Job Description Summary

We are on a mission to transform how we capture value today (present-forward adoption of capabilities and disciplines across the OU) while simultaneously creating new long-term value for the system (future-back development of enablers that will preserve and/or accelerate momentum) – resulting in clear market leadership and sustainable growth. This position will play a key role in our Foodservice Digital Organization, leading key strategic partnerships, initiatives and capabilities helping to propel our organization along the digital evolution further and faster. This role will develop, lead and execute strategic initiatives across digital platforms while simultaneously accelerating Coca-Cola associate digital acumen.

What You’ll Do for Us

Digital Capability & Partnership Development

• Collaborate with leading and emerging restaurant technology companies to develop differentiated growth capabilities for Coca-Cola restaurant partners.
• Leverage knowledge of external digital partner landscape (i.e. restaurant tech.) to identify unique and scalable activation opportunities.
• Continuously scan the marketplace to identify, evaluate, pilot and pursue new digital capabilities and solutions.

Coca-Cola Restaurant Customer Collaboration

• Collaborate with Coca-Cola FSOP customer teams to develop strategic plans with leading restaurant customers -driving traffic, trial and awareness that results in value created for Coca-Cola customers and brands.
• Directly engage as the digital SME with Coca-Cola foodservice and on-premise customers to drive enhancements and growth for digital ordering channels.
• Support strategic restaurant customer digital growth execution – collaborating with customer digital team to identify & prioritize opportunities and then creating solutions to deliver progress against stated goals.

Digital Planning & Strategy

• Partner with cross-functional teams (i.e. brand, Integrated Marketing Communications, customer teams, etc.) to deliver integrated value programs and activate with external media agencies and vendor companies.
• Support annual planning and resource allocation processes to right-size investments across digital opportunities.

Associate Digital Acumen

• Partner with North America Commercial Capabilities organization to develop internal digital acumen - building knowledge, accountabilities and full system integration to drive value and profitability.
• Conduct custom research, based on prioritized customer opportunities, to develop industry-leading knowledge and best practices to win the digital occasions and maximize digital capabilities.

Qualifications & Requirements

• Bachelor's degree in marketing, Business, Communications, or related field
• 10+ years of experience in Sales, Marketing, Media, Digital/Tech or similar
• Experience with digital strategy/execution and technology platforms, particularly with or for restaurants
• Track record of building and developing collaborative relationships to extract value and drive growth
• Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
• Detail-oriented with exceptional critical thinking and problem-solving abilities
• Ability to prioritize tasks, collaborate with teams, and work under pressure
• Strong communication, project management and time management skills
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, etc.)
• Strong Verbal & Written Communication Skills

Location - Virtual (US based)

Travel - Approximately 25%

What We Can Do For You

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
• Intrapreneurial Leadership: Playing an integral role on an innovative, fast-paced team that is creating change within a Fortune 200 company – making a positive impact on some of the largest restaurant brands in the world.
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

Skills:

Agency Management, Collaborative Leadership, Communication, Connections Planning, Cross-Functional Teamwork, Customer Relationship Management (CRM), Decision Making, Digital Media, Digital Signage, Financial Acumen, Google Analytics, Group Problem Solving, Marketing Campaigns, Marketing Strategies, Microsoft Office, Negotiation, Paid Search Marketing, Programmatic (Inactive), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Video Solutions, Waterfall Project Management

Pay Range:

$153,000 - $175,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws. Apply