Director, Regional Integrated Marketing

At the American Cancer Society, we're leading the fight for a world without cancer. Our employees and 1.5 million volunteers are raising the bar every single day. We actively seek candidates from diverse backgrounds including communities of color, the LGBTQ community, veterans, and people with disabilities. The greater the diversity of our people, the better we can serve our communities.

The people who work at the American Cancer Society focus their diverse talents on our lifesaving mission. It is a calling. And the people who answer it are fulfilled.

Leads a dynamic portfolio of work and serves as a strategic advisor to ensure successful execution of priority integrated marketing efforts. Develops, executes and manages promotional strategies and tactics to support mission and revenue priority activities, driving community relevance, storytelling and local lead generation. Provides strategic counsel to regional and departments, including conceptualizing strategies, partnering on teams to develop action plans, participating in integrated planning, removing barriers and enabling execution to bring those strategies to fruition. Advances the Society's mission, goals and objectives by raising market awareness and understanding of how the Society makes an impact in the fight against cancer.

**This role is 100% remote. Ideal candidate will reside in or around the Tampa, Florida area **

MAJOR RESPONSIBILITIES

• Conceptualizes, leads and executes region specific mission and revenue campaigns that drive community relevance with an emphasis on innovative social media and digital promotion strategies consistent with other area business and communications plans.
• Provides analysis/ROI of efforts as needed/appropriate.
• Analyzes marketing strategies, market penetration, share of voice, etc. to determine ROI and inform future planning with a focus on local lead generation.
• Reports findings and recommendations to market and Region leadership.
• Leads and manages an integrated digital and social presence within a region, including social strategy, content creation, storytelling and digital promotions to drive and enhance regional results.
• Ensures alignment of strategies with the Society's global headquarters goals and objectives across local social and digital promotions.
• Serves as a cross-functional marketing advisor focused on lead generation for high impact/priority activities and opportunities within the region.
• Leads marketing communications efforts for an assigned product line, marketing area of expertise or major media market within the region.
• Works collaboratively on nationwide, cross-region strategy teams for assigned product lines and major markets.
• Maintains a keen sense of Society information and news to support market activities.
• Models and fosters behavior that establishes a culture that …