Director, Plaque Product Marketing

HeartFlow, Inc. is a medical technology company advancing the diagnosis and management of coronary artery disease, the #1 cause of death worldwide, using cutting-edge technology. The flagship product—an AI-driven, non-invasive cardiac test supported by the ACC/AHA Chest Pain Guidelines called the HeartFlow FFRCT Analysis—provides a color-coded, 3D model of a patient’s coronary arteries indicating the impact blockages have on blood flow to the heart. HeartFlow is the first AI-driven non-invasive integrated heart care solution across the CCTA pathway that helps clinicians identify stenoses in the coronary arteries (RoadMap™Analysis), assess coronary blood flow (FFRCT Analysis), and characterize and quantify coronary atherosclerosis (Plaque Analysis). Our pipeline of products is growing and so is our team; join us in helping to revolutionize precision heartcare.

HeartFlow is a VC-backed, pre-IPO company that has received international recognition for exceptional strides in healthcare innovation, is supported by medical societies around the world, cleared for use in the US, UK, Europe, Japan and Canada, and has been used for more than 250,000 patients worldwide.  

As Plaque Product Marketing Director, you will play a pivotal role in transforming CAD treatment by planning, developing, and executing the Plaque Analysis marketing strategy to drive Plaque Analysis to standard of care and capture demand long-term. #LI-IB1; #LI-Remote

Job Responsibilities: 

• Understand the patient journey and cultivate deep understanding across key stakeholders’ needs, competitive dynamics, and market opportunities.
• Customize HeartFlow Plaque Analysis value propositions, key messages, and assets to various stakeholders to drive results.
• Understand barriers-to-adoption and work cross-functionally to formulate strategies and develop plans to break down these barriers to maximize success.
• Develop comprehensive strategic and tactical marketing plans, aligning with overall program goals.
• Gain understanding of competitive offerings to drive competitive positioning and messaging.
• Collaborate across Marketing on portfolio messaging, campaigns and initiatives specifically related to Plaque to ensure cohesive marketing plans.
• Collaborate with Marketing Communications to build and execute the omnichannel strategy to reach target customer segments.
• Collaborate with Sales Training to build content for continued education of the salesforce.
• Partner closely with Sales leadership and Field Advisory Board to develop effective tools for salesforce to achieve results.
• Coordinate with Medical Affairs to identify and influence podium presentations at crucial conferences.
• Closely manage timelines across all activities to drive execution.
• Set metrics to measure the effectiveness of the marketing programs.

Background:

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