Director, Payer Marketing

Our mission: to eliminate every barrier to mental health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, J.P. Morgan Chase, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, William K Warren Foundation, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

Spring Health is transforming mental healthcare through innovative solutions that remove barriers, meet the needs of diverse populations, and deliver measurable impact for our customers. We partner with payers, providers, and employers to improve mental health outcomes at scale.

As the Head of Payer Marketing, you will be at the forefront of this mission, leading strategies to drive member acquisition and engagement through strategic payer partnerships and direct to consumer marketing channels.

The Head of Payer Marketing is a pivotal leadership role, reporting to our VP of Customer Marketing, responsible for designing and executing marketing strategies that directly impact member acquisition and engagement. You will collaborate cross-functionally to enhance our value proposition for payers, build awareness, and deploy campaigns that drive enrollment and utilization of mental health services.

What you’ll be doing:

• Drive Strategy for Growth: Develop and lead a bold, growth-oriented payer marketing strategy that drives member acquisition and deepens engagement through payer partnerships and direct to consumer channels, ensuring alignment with company objectives.
• Build and Empower Teams: Build and inspire a high-performing payer marketing team and agency ecosystem, fostering innovation and delivering exceptional results in a sustainable, scalable manner.
• Measure Impact and ROI: Establish robust processes and systems to track campaign performance, measure ROI, and continuously optimize for better outcomes.
• Champion Our Value Proposition: Craft and amplify a compelling value proposition for payers, highlighting measurable outcomes, ROI, and our unique position as a leader in mental healthcare.
• Execute Impactful Campaigns: Design and implement innovative, multi-channel campaigns (digital, events, in-person) that effectively engage payers, members, and providers within payer networks.
• Deliver Actionable Messaging: Develop messaging frameworks that inspire action and resonate across diverse member audiences.
• Collaborate Across Teams: Partner closely with Sales, Product, and Clinical teams to ensure marketing strategies meet payer needs and reflect market dynamics. Work across the broader Marketing organization to align audience strategies.
• Activate Partnerships: Collaborate with payer account managers to execute partner-specific marketing initiatives and co-branded campaigns that drive measurable results.
• Leverage Data for Growth: Use insights and analytics to uncover opportunities, refine strategies, and accelerate growth.
• Lead in the Industry: Represent Spring Health at conferences and events, positioning the company as the premier mental health solution for payers and showcasing our thought leadership.

What success looks like in this role: 

• Innovative Growth Strategy: Achieve year-over-year increases in member acquisition through payer partnerships and direct to consumer channels, consistently exceeding growth targets. Lead the creation of innovative, multi-channel marketing campaigns that drive high conversion rates, effectively engaging and activating members through compelling messaging and strategic channels.
• Data-Driven Excellence: Build a culture of data-driven marketing by establishing dashboards and operational systems to measure and optimize the impact of marketing initiatives. Leverage actionable insights to continuously refine strategies and deliver tailored, high-impact solutions for specific audience needs.
• Exceptional Partner Collaboration: Foster strong, strategic relationships with payer partners by executing co-branded campaigns and initiatives that amplify awareness among their audiences and drive enrollment. Earn positive feedback from stakeholders by aligning marketing strategies with their goals and delivering measurable value.
• Scalable Team Leadership: Start as a solo leader and scale a high-performing payer marketing team as the business grows. Inspire collaboration, innovation, and excellence, resulting in high employee engagement, a strong team culture, and collective achievement of ambitious goals.

What we expect from you:

• Bachelor’s degree in Marketing, Business, or related field; MBA or equivalent preferred.
• 10+ years of experience in marketing, with a focus on D2C, healthcare, payer partnerships, or member acquisition.
• Proven track record in driving measurable growth through B2B2C and D2C marketing strategies.
• Expertise in payer and member marketing, with strong understanding of payer dynamics and healthcare economics.
• Strong leadership and team management skills.
• Exceptional storytelling, presentation, and communication abilities.
• Results-driven, data-informed decision-maker.
• Passionate about mental health and healthcare innovation.

The target base salary range for this position is $173,110 - $216,390, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay. 

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals. 
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub,  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.

Don’t meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Spring Health we are dedicated to building a diverse, inclusive and authentic workplace

To ensure intentional and equitable hiring practices, we use a balanced candidate slate in our interviews. This approach guarantees that our pool of qualified candidates includes individuals who are underrepresented in our organization at all levels. This is a key performance indicator (KPI) for our recruiting and hiring teams, reported quarterly to maintain accountability.

Ready to do the most impactful work of your life? Learn more about our values, what it’s like to work here, and how hypergrowth meets impact at Spring Health: Our Values

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Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.