Director of Web and Digital Strategy

FloQast’s Marketing team is seeking a visionary Director of Web & Digital Strategy to lead the strategic direction, execution, and optimization of our digital presence, with a focus on delivering exceptional user experiences and driving measurable business outcomes. You will oversee web strategy, digital platforms, and related technologies, ensuring our online footprint reflects our brand, fuels revenue growth, and enhances customer engagement.
*Visa sponsorship is NOT available at this time

What You'll Do

• Define and execute a comprehensive web and digital strategy that aligns with business goals, enhancing customer acquisition, retention, and brand perception.
• Partner with cross-functional teams (marketing, product, sales, customer success, etc.) to translate business priorities into actionable digital initiatives.
• Serve as a thought leader, driving innovation in digital marketing and web technologies.
• Lead the evolution of the corporate website, ensuring scalability, security, and performance.
• Oversee the implementation of personalization, A/B testing, and analytics tools to optimize user experiences.
• Manage the integration of web platforms with CRM, marketing automation, and other key systems.
• Create seamless, customer-centric digital journeys that connect website visitors with relevant content, solutions, and resources.
• Drive data-informed decision-making by leveraging analytics, heat mapping, and performance dashboards.
• Lead SEO, backlinking, and other traffic-driving strategies to ensure maximum visibility and engagement.
• Build and mentor a high-performing team of web developers, designers, and digital marketers.
• Foster a collaborative environment with internal and external stakeholders to prioritize and deliver impactful initiatives.
• Manage vendor and agency relationships to augment in-house capabilities as needed.
• Own and optimize the web and digital marketing budget to maximize ROI.
• Ensure compliance with accessibility, data privacy, and other regulatory requirements across digital assets.
• Implement processes to streamline digital campaign execution, reporting, and iterative improvements.

What You'll Bring

• 8+ years of experience in web strategy, digital marketing, or a related field, with a minimum of 4 years in a leadership role.
• Proven success in scaling enterprise-level websites, with localization experience, and leading digital transformation initiatives.
• Expertise in web development technologies, CMS platforms (e.g., WordPress, Drupal), and marketing technologies (e.g., HubSpot, Salesforce, Google Analytics).Strong knowledge of SEO, SEM, UX/UI best practices, and performance optimization.
• Exceptional analytical, problem-solving, and project management skills.
• Experience working in SaaS or B2B environments is highly preferred.

The base pay range for this position is $185,000- $215,000. Compensation is not limited to base salary. FloQast values our Total Rewards, and offers a competitive and elaborate Benefits Package including, but not limited to, Medical, Dental, Vision, Family Forming benefits, Life & Disability Insurance, Unlimited Vacation, and participation in our Employee Stock Program.
FloQast reserves the right to amend, change, alter, and revise pay ranges and benefits offerings at any time. All applicants acknowledge that by applying to this position you understand that this specific pay range is contingent upon meeting the qualifications and requirements of the role, and for the successful completion of the interview selection and process. It is at the Company's discretion to determine what pay is provided to a candidate within the range associated with the role.
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