Director of Solution & Customer Marketing, Data Modernization

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Job Description Summary:

We're looking for a Director of Solution & Customer Marketing to drive revenue growth and retention in our Data Modernization business.

Reporting to the Vice President of Solution & Customer Marketing as part of the Marketing Organization, and working closely with Product Management, Pipeline Growth, Sales and Customer Success, you will align the organization for a winning Go-to-Market strategy. More specifically, you will articulate and communicate solution value and represent the voice of the customer and market dynamics.

ESSENTIAL DUTIES & RESPONSIBILITIES 

• Develop the GTM Strategy as Foundation for Growth: Continuously analyze the market to identify opportunities for growth and accurately size segments with propensity to buy 

• Align the Business for Winning GTM Strategies: Build the go-to-market playbook and align the organization to market opportunity and target audiences 

• Sharpen Insights to Attract & Engage Audiences: Lead the development and ongoing improvement of audience & persona frameworks and buyer journey maps to inform content strategy, demand and conversion programs  

• Develop Strategic Messaging: Craft strategic messaging, driven by competitive positioning, that articulates value to and resonates with target audience 

• Evolve High Impact Product Launch Strategy: Improve the impact of product launches with defined accountability and outcomes 

• Equip the Business: Work in strategic partnership across the business to enable the go-to-market and other business teams on market, plays, offers and other topics as fit 

• Accelerate Customer Value: Continuously improve customer marketing post-sale programs and campaigns that enable adoption, facilitate renewal, encourage cross-sell/ upsell and create advocacy 

• Build a Strategic Solution & Customer Marketing Function: Enable organization-wide customer focus with a highly strategic and market aligned solution and customer marketing team 

 

REQUIRED QUALIFICATIONS  

• 10+ years in B2B software solution or product marketing, experience in customer lifecycle marketing a plus 

• 5+ years leading teams and managing direct reports 

• BA/BS or equivalent experience

• Experience marketing on-premises software to an IT audience, experience with Mainframe technology and distributed systems a plus 

• Demonstrated experience autonomously building and executing a plan to achieve a goal 

• Demonstrated experience building and leading a high performing team 

• Proven experience with cross-functional communication, facilitation and presentation delivery  

• Pragmatic Marketing, Product Marketing Alliance or other marketing certifications a plus 

• Ability to travel up to 20%  

• Commitment to Rocket’s core values of empathy, humanity, trust and love.

 

The base salary range for this role is $170,480.00 - $213,100.00 /year. Exact compensation may vary based on skills, experience, and location.

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What Rocket Software can offer you in USA:

• Extensive paid time off programs (paid holidays, sick, and unlimited vacation time)

• Healthcare coverage options to fit you (and your family’s) needs

• Retirement savings, with matching contributions by Rocket Software

• Life and disability coverage

• Leadership and skills training opportunities

• Two paid work days for off-site training

Rocket Software Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Rocket Software Inc. is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Rocket is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities.  If you need special assistance or an accommodation while seeking employment, please call: 781-577-4321 or send an email to people@rocketsoftware.com.  We will make a determination on your request for reasonable accommodation on a case-by-case basis.

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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