Director of Regional Accounts

FRESH. FORWARD. FLOWERS.

Flowers Foods, Inc. (NYSE:FLO) is not just about baking; it's about crafting moments of joy with every delicious bite. With 2024 sales of $5.1 billion, and as one of the leading producers of packaged bakery goods in the United States, Flowers Foods brings passion to the table. From the wholesome goodness of Nature's Own and Wonder to the bold and artisanal flavors of Dave's Killer Bread, the rustic goodness of Canyon Bakehouse, and the sweet delights of Tastykake, each product is a celebration of taste and quality. Beyond the oven, Flowers Foods fosters a culture that values and reflects Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility. With a commitment to innovation and a recipe for success, Flowers Foods is more than a bakery – it's a delightful journey into the heart of flavor and community.

Full-time employees are offered the following benefits:

• Comprehensive health and medical benefits
• 401(k) Retirement savings plan
• Professional growth and leadership training
• Paid vacation, holidays, and parental leave

Benefits may vary depending on your work location and your participation in a collective bargaining unit.

Bringing Home the Dough

Salary range - Up to $125,000 / year. DOE

The director of regional accounts is responsible for developing the customer strategy, growing revenue, distribution, market share, and profitability in the regional accounts within their market area. Must have experience managing multiple high volume customers, collaborating with the Flowers business units, and working closely with the Flowers DSD sales team in order to execute the strategy. Position is responsible for building and implementing the customer strategy to attain volume growth targets, achieve category goals, build market share, expand distribution, manage Trade Promotion Budgets, and increase profitability through more effective assortment, improved space and position, and effective promotional strategy and tactics. Additionally, the position is responsible for leading a small team of analysts who provide key decision-making tools that help to maximize business results and achieve volume and profit objectives within the directors regional accounts.

Rising to the Challenge: Position Responsibilities

• Responsible for developing the customer sales plan and strategy for the Regional Accounts.
• Responsible to build and implement our core strategies to attain volume growth targets, achieve category goals, manage trade promotion budgets, and increase profitability through effective assortment, improved space and position, and effective promotional strategy and tactics.
• Develop and manage customer relationships with respective buyers and key decision makers within these Regional Accounts, to ensure our business objectives are met.
• Partner with the BU’s and Marketing teams to understand trends and consumer preferences to maximize our sales potential.
• Ensure open and effective lines of communication and collaboration with the sales team, to ensure our customers’ promotional strategies are executed by Flowers’ sales reps and independent distributor partners.
• Lead, coach, and manage direct report(s), and set a positive work culture.
• Ensure compliance with all company policies and procedures (EEO, Sexual Harassment, Sarbanes – Oxley, Safety, etc.)
• Perform other duties which are deemed to be an integral part of the position, including but not limited to fulfillment of work schedules, adherence to attendance policies, and other applicable operating rules, policies and procedures.

Knead to Know: Preferred Qualifications

• 5+ years’ experience of account management working with retail - VP’s and buyers 
• 3-5 years' of sales leadership experience 
• 8+ years’ experience working in CPG, DSD, Warehouse sales  

Additional Ingredients: Essential Job Requirements

• Bachelor’s degree or equivalent management experience required

We offer a competitive salary and an excellent total rewards package. Interested job seekers who successfully complete the series of pre-screening questions and who appear to possess the basic qualifications for this position may be contacted for a telephone interview.

EEO Statement 

Flowers is an Equal Opportunity Employer. Flowers encourages all qualified candidates to apply, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, veteran status, disability status, or people of any other characteristic protected by state or federal law.   The job description above outlines the general nature and level of work expected from employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications for this position.  Equivalent combination of education, experience, and skills may supplement above minimum job requirements.

If you need assistance with submitting your resume due to a medical condition or disability, please send an e-mail to Tomica Reynolds at Tomica.Reynolds@flocorp.com or .