Director of NAMER Growth

At Vanta, our mission is to secure the internet and protect consumer data. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it. 

As the Director of NAMER Growth at Vanta, you will own the demand generation and pipeline strategy for North America. This role involves setting comprehensive campaign strategies and collaborating with sales and various marketing channels to drive significant growth.

Our team is dedicated to driving Vanta’s market expansion and increasing our footprint Globally. We aim to implement innovative marketing strategies, build strong local connections, and ultimately contribute to Vanta's long-term growth and success.

As the Director of NAMER Growth, you will play a crucial role in achieving these goals by leading a cross-functional team, aligning marketing activities with business objectives, and ensuring the execution of effective campaigns. Your strategic leadership will be key to driving pipeline growth and achieving our ambitious targets.

What you’ll do as a Director of NAMER Growth at Vanta:

• Lead and implement a comprehensive pre and post sales pipeline strategy tailored to the North American market, ensuring alignment with overall business goals.

• Create and oversee the execution of targeted marketing campaigns across channels and market segments.

• Lead and grow a high-performing team, providing mentorship, guidance, and support to ensure the team meets its objectives.

• Work closely with cross functional counterparts and stakeholders, such as paid media, events, email marketing, sales, account management and ops, to ensure an integrated and effective approach.

• Establish key performance indicators, track and analyze campaign performance, and adjust strategies based on data-driven insights to maximize ROI.

• Manage the marketing budget for the North American region, ensuring optimal allocation of resources across various initiatives.

• Engage with key stakeholders, including partners and industry leaders, to build relationships and foster collaborations.

How to be successful in this role:

• 10+ years of marketing experience, particularly in B2B environments.

• Proven experience leading and mentoring teams and cross-functional stakeholders.

• Experience managing large budgets to drive meaningful returns.

• Analytical and data-driven mindset with strong problem-solving skills.

• Ability to adapt to changing business needs and market conditions.

• Strong communication skills, both verbal and written.

• Experience with self-serve analytics tools like Tableau.

• Experience with CRMs like Salesforce or HubSpot.

• Ability to travel routinely …