Director of Demand Generation

At Vouched we are building a powerful identity verification platform to provide worldwide access to life’s most critical services, including healthcare, benefits, and financial services. Vouched makes identity verification easy with a combination of a patent-pending AI cloud solution, at the edge ML, and APIs. 

What we do

• Verify thousands of people every day across multiple countries and industries providing access to critical services
• Serve fast-growing startups, unicorns, and large enterprises, with a focus on providing fast, easy integration for developers 
• Run on a modern cloud infrastructure powered by automated integration and unit testing, provisioning, deployments, monitoring, and notifications 
• Drive to own the market and deliver a world-changing client and end-user experience
  

Overview of role

The Director of Demand Generation will be responsible for leading the strategy, execution, and optimization of all demand generation initiatives to drive qualified leads and revenue growth. This individual will work closely with the sales team to develop integrated campaigns that attract, engage, and convert target audiences across various channels.

What you will do

Strategy Development:

• Develop and implement a comprehensive demand generation strategy that aligns with company goals and objectives
• Define target audience segments and identify the best channels and tactics to reach them
• Establish KPIs to measure the effectiveness of demand generation campaigns

Website Optimization:

• Oversee SEO and conversion rate optimization programs (e.g. keyword research, on-page SEO, technical SEO, A/B testing, User Journey Mapping, Form and CTA optimization) with external agency

Campaign Management and Content Marketing:

• Oversee the creation, execution, and optimization of multi-channel demand generation campaigns (email, content marketing, webinars, paid media, SEO, social media, etc.) including landing pages optimizations to drive leads
• Manage the marketing automation platform and CRM to ensure seamless lead flow and accurate reporting
• Oversee content development that creates compelling assets that drive lead generation

Lead Nurturing and Conversion:

• Develop and optimize lead nurturing workflows and email campaigns to move leads through the funnel
• Work closely with the sales team to ensure leads are properly handed off and tracked
• Implement ABM (Account-Based Marketing) strategies to target high-value accounts

Data Analysis and Reporting:

• Track, analyze, and report on the performance of demand generation campaigns and initiatives
• Regularly reporting on website performance, highlighting successes, and identifying areas for further optimization
• Use data-driven insights to continuously optimize campaigns and website …