Director of Creative Content & User Engagement

About the Role

OpenLoop is seeking an experienced Director of Creative Content and User Engagement to join our team remotely or at our HQ in Des Moines, IA. In this role, you will drive the strategy, creation, and delivery of impactful marketing initiatives to support our clients in promoting new medical services. This is a leadership role within the company that combines two key functions: overseeing the creative development of marketing materials and actively driving client engagement and adoption of new products or services, essentially ensuring not only high-quality creative output but also that clients fully utilize and benefit from the company's offerings.  

What You'll Do

Strategic Leadership

• Partner with senior leadership to define and implement internal marketing strategies that align with business objectives.
• Drive the development of campaigns that engage clients’ existing customers, promoting services like weight loss, HRT, TRT, and anti-aging therapies.
• Champion innovation by identifying emerging trends and integrating them into marketing strategies.

Creative Oversight

• Lead the creative team in developing multi-channel marketing materials, ensuring alignment with brand identity and client needs.
• Oversee the production of high-quality assets across digital, print, and video platforms.
• Set creative standards, provide strategic direction, and ensure consistent messaging across all content.

Client Enablement and Engagement

• Develop comprehensive marketing kits, including educational content, promotional materials, and turnkey solutions for clients to integrate into their marketing channels.
• Guide clients on best practices for deploying email campaigns, SMS messaging, and social media strategies.
• Create in-office materials, such as interactive displays and testimonials, and train client teams to integrate them effectively.

Cross-Functional Collaboration

• Collaborate with sales, customer success, and product teams to ensure alignment between creative messaging and the overall client experience.
• Act as a liaison between internal stakeholders and clients to deliver cohesive, results-driven marketing solutions.

Performance and Optimization

• Establish KPIs to evaluate the success of marketing initiatives, leveraging data to inform refinements.
• Gather client feedback to continuously enhance marketing strategies and tools.
• Work with clients to track engagement metrics and recommend optimizations for adoption and campaign performance.

Leadership and Team Development

• Build and mentor a high-performing creative team, fostering a culture of collaboration and innovation.
• Provide clear direction, set priorities, and empower team members to deliver exceptional results.
• Cultivate relationships with external agencies and contractors to scale content production as needed.

Who You Are

• 7+ years in marketing leadership, content strategy, or creative direction roles. Experience in healthcare or service-based industries is highly desirable.
• Proven track record of leading cross-functional teams and delivering measurable results.
• Strong leadership and team management capabilities.
• Expertise in storytelling, copywriting, and visual communication.
• Proficiency in digital and print marketing techniques, including campaign development and execution.
• Analytical mindset with the ability to use data to inform decisions and optimize strategies.
• Visionary leader with the ability to translate business objectives into compelling marketing initiatives.
• Collaborative communicator who excels in building relationships with clients, internal teams, and external partners.
• Highly organized, strategic, and results-oriented with a focus on delivering value to clients and the business.

About OpenLoop

OpenLoop was co-founded by CEO, Dr. Jon Lensing, and COO, Christian Williams, with the vision to bring healing anywhere. Our tele-health support solutions are thoughtfully designed to streamline and simplify go-to-market care delivery for companies offering meaningful virtual support to patients across an expansive array of specialties, in all 50 states.

Our Company Culture

We have a relatively flat organizational structure here at OpenLoop. Everyone is encouraged to bring ideas to the table and make things happen. This fits in well with our core values of Autonomy, Competence and Belonging, as we want everyone to feel empowered and supported to do their best work.

Our Benefits

In addition to the salary for this role, you would also be eligible for:

• Medical, Dental, and Vision plans

• Flexible Spending/Health Savings Accounts

• Unlimited PTO

• 401(k) + Company Match

• Life Insurance, Pet insurance, and more

Sound like a good fit? We’d love to meet you.