Director of Community Relations & Financial Programs

Director of Community Relations & Financial Programs

A key member of Blackbaud’s Corporate Impact team (CI), the Director of Community Relations & Financial Programs serves as a subject matter expert on critical issues in the finance and banking industries and their & financial education impact and the CI business. The Director will support both external and internal efforts, establishing and expanding thought leadership across all facets of CI’s financial education business. The Director serves as a leading external representative and influencer on this subject across a broad audience of customers and prospects, government officials, public education administrators, industry and consumer groups, community leaders, and media representatives, thereby serving as a brand ambassador, thought leader, and sales enabler. 

The Director also serves as a key internal stakeholder and advisor on product design, innovation, sales and marketing strategies, and internal team education and enablement.    

What you'll do:

Business Development & Go To Market   

• Serve as key advisor in shaping the strategy and go-to-market plan for CI’s financial education business in collaboration with other leaders.  

• Support sales efforts by joining external commercial calls and meetings as CI’s subject matter expert on the financial sector and financial education.   

• Build and manage strategic partnerships with leading industry groups, consumer organizations, and other corporations to drive CI’s business and brand goals.  

• Collaborate with marketing/demand generation teams across CI on thematic campaign planning, event execution, and content creation to share insights and best practices, build brand awareness, and drive demand for CI’s solutions. Content may include but not be limited to: blogs, articles, event presentations, videos, podcasts, social media posts, and webinars.    

• Review and analyze legislative/regulatory developments (e.g., the Community Reinvestment Act), emerging industry trends, and best practices in the financial sector that impact both financial institutions and financial education. Serve as a key advisor to CI on how these dynamics and trends impact our customers, consumers, and business.     

​External Thought Leadership  

• Represent CI’s topical thought leadership by presenting at industry events, engaging with local, state, and federal government officials, and industry-leading organizations. 

• Create or respond to media requests and/or public relations engagements as deemed appropriate by company public relations and marketing teams.  

• Collaborate with CI’s Government Relations team, where appropriate, on positioning and industry event attendance.  

Internal Capacity Building  

• Support sales of Corporate Impact’s financial education products across all areas of sales operations including supporting the development of sales assets and resources with product …