Director, Field Force Effectiveness (Remote- East Coast)

Job Description Summary:

The Field Force Effectiveness (FFE) Director will be a key player, reporting directly to the Executive Director of Business Operations for the Americas Region. This pivotal role will be instrumental in driving the growth of our field teams to support multiple launches within the organization. The FFE Director will ensure that our customer-facing teams are equipped with the essential tools, training, and strategies to conquer their objectives. We are seeking a visionary leader with a strong strategic mindset and a profound understanding of commercial operations within the biotech and rare disease industry.

Moreover, this role will take charge of field reporting and analytics, crafting a data strategy roadmap and uncovering crucial insights and trends. The FFE Director will analyze sales achievements and other vital metrics by integrating and harmonizing quantitative and qualitative data from various sources to conduct intricate analyses. They will interpret these analyses, draw compelling conclusions, and craft and deliver presentations on findings and trends (such as sales growth, marketing mix and market trends) for the sales management and internal stakeholder team. The FFE Director will also spearhead the quarterly incentive compensation process and play a key role in supporting the field alignment process at PTC.

Job Description:

Responsibilities:

• Strategy Development: Innovate and implement field effectiveness strategies to elevate the performance and productivity of the customer-facing team.
• Performance Metrics: Establish and monitor key performance indicators (KPIs) to evaluate field team effectiveness and pinpoint areas for enhancement.
• Collaboration: Foster close collaboration with Sales, Marketing, Medical Affairs, and other departments to harmonize field strategies with overall business objectives.
• Market Insights: Analyze market trends, competitor activities, and customer feedback to shape field strategies and ensure a competitive advantage.
• Statistically Supported Analytics: The ideal candidate will excel in various analytical techniques, including regression analysis, Marketing Mix Model reviews, cluster analysis, and data visualization.
• Field Force Sizing Structure and Optimization: Spearhead the identification of the optimal field force size and structure by leveraging comprehensive design methodologies, competitive analysis, forecast, and other pertinent data resources. Lead the design of territory alignments for the field force teams to optimize resource allocation based on business needs. Assess ongoing organizational requirements and revamp field teams for scenarios such as new product launches.
• Develop and implement sales operations strategies that align with the company's overarching business objectives. Collaborate with sales leadership to craft sales plans, quotas, and territory management strategies. Analyze sales performance metrics and …