Director, Event Field and Partner Marketing | Remote US - United States

About Coalfire
Coalfire is on a mission to make the world a safer place by solving our clients’ hardest cybersecurity challenges. We work at the cutting edge of technology to advise, assess, automate, and ultimately help companies navigate the ever-changing cybersecurity landscape. We are headquartered in Denver, Colorado with offices across the U.S. and U.K., and we support clients around the world.  
But that’s not who we are – that’s just what we do. 
We are thought leaders, consultants, and cybersecurity experts, but above all else, we are a team of passionate problem-solvers who are hungry to learn, grow, and make a difference.   
And we’re growing fast. 
We are looking for a Director of Event Field and Partner Marketing to join Coalfire's Marketing team.
Job Summary
The Director of Event Field and Partner Marketing position is a critical new role for the marketing team since it creates the North America execution of Coalfire’s presence at industry trade shows, conferences, and partner events.  This leadership role will report to the VP, Demand Generation on the marketing team and lead the creation of new Coalfiire CSuite in-person and virtual events. The ideal candidate should be an experienced hands-on events strategist to help in building demand generation pipeline and drive opportunities with our sales team and working with partners. Project ownership and strong client/exhibitor interaction skills are crucial. Also, an understanding for event planning and tradeshow execution is essential.
The Event Field and Partner Marketing leader should have experience negotiating with trade show contractors, managing exhibit booths, developing floor plans, and coordinating design specs with the creative team. This is a management position and will have the Senior Partner Marketing Manager and Field Marketing Events Coordinator reporting to them, which requires a proactive, outgoing, dynamic and collaborative individual. 

What You'll Do

• Collaborate with partners and internal cross-functional teams to develop and execute go-to-market strategies, such as with Carahsoft, AWS, Google Cloud
• Execute co-marketing campaigns with partners to drive pipeline and bookings
• Has managed partner marketplaces programs, such as in AWS marketplace
• Lead the strategy, develop and manage third-party event contractors such as Freeman, GES, etc.
• Manage the entire trade show floor, work with vendors at the show site, and work with the Coalfire marketing team and/or regional sales team on messaging.
• Coordinate and manage all aspects of regional events and sponsorships, including event logistics, booth setup, staffing, messaging, and promotion to ensure successful outcomes.
• Identify opportunities to drive various hosted event formats such as: CxO events, customer-led panels, fireside chats, roundtables, webinars, executive briefings, and other bespoke experiences.
• Develop and implement field-related pipeline acceleration programs in concert with sales.
• Collaborate with product marketing, campaigns and creative teams to create compelling marketing materials, including presentations, collateral, case studies, and sales tools, optimized for target audiences.
• Work closely with the sales team to understand their needs, provide marketing support, and ensure alignment on messaging, goals, and strategies.
• Measure and analyze the effectiveness of field marketing initiatives, track KPIs, and provide regular reports and insights to stakeholders for continuous improvement.
• Establish and maintain relationships with key industry partners, associations, and influencers to enhance brand visibility and credibility within the cybersecurity community.
• Oversee complete on-site program/tradeshow operation (some travel required)

What You'll Bring

• 10-15 years of B2B field marketing leadership experience working for a tech or services organization handling at least 20 events in a year. Significant experience with trade shows is required.
• Bachelor’s degree (four-year college or university) or equivalent combination of education and work experience. 
• Strong understanding of B2B marketing principles, demand generation strategies, and sales processes.
• Analytical mindset with proficiency in marketing analytics tools and platforms to measure campaign performance and ROI.
• Has managed and coordinated event planning; attendee registration and advertising sponsorships.
• Experience with A/V
• Has staff management experience
• Experience in creating and executing virtual events using Zoom, Cvent or similar video applications.
• Computer skills to include Word, Excel, PowerPoint, Adobe and similar applications.
• Event budget management tracking experience
• Experience with marketing automation tools such as Pardot, Marketo or Eloqua.
• Experience using project management tools such as Wrike, Asana or similar.

Why You'll Want to Join Us
At Coalfire, you’ll find the support you need to thrive personally and professionally. In many cases, we provide a flexible work model that empowers you to choose when and where you’ll work most effectively – whether you’re at home or an office.
Regardless of location, you’ll experience a company that prioritizes connection and wellbeing and be part of a team where people care about each other and our communities. You’ll have opportunities to join employee resource groups, participate in in-person and virtual events, and more. And you’ll enjoy competitive perks and benefits to support you and your family, like paid parental leave, flexible time off, certification and training reimbursement, digital mental health and wellbeing support membership, and comprehensive insurance options.
At Coalfire, equal opportunity and pay equity is integral to the way we do business. A reasonable estimate of the compensation range for this role is $114,000 to $198,000 based on national salary averages. The actual salary offer to the successful candidate will be based on job-related education, geographic location, training, licensure and certifications and other factors. You may also be eligible to participate in annual incentive, commission, and/or recognition programs. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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