Director, Demand Generation

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We are seeking a Director of Demand Generation to lead and scale our sales-led B2B growth initiatives. You will be responsible for driving new pipeline growth by developing and executing demand generation strategies that align with our go-to-market strategy. This includes ownership of marketing programs that engage and convert mid-market to enterprise prospects through highly targeted, multi-channel campaigns.

About the role

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt Status
• Reporting to the VP of Growth
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones* for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
• United States (all figures cited below in USD and pertain to workers in the United States)
• Zone A: $179,000 - $251,500
• Zone B: $168,000 - $236,500
• Zone C: $157,000 - $221,500
• Canada (All figures cited below in CAD and pertain to workers in ON & BC, Canada)
• CAD 203,000 - CAD 286,500

* Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

As a Director of Demand Generation, you’ll work closely with the sales, product marketing, and growth teams to build and execute integrated campaigns that accelerate revenue growth. Success in this role will be measured by the generation of qualified leads, the efficiency of lead nurturing programs, and the ability to optimize the marketing funnel to drive conversions. Your responsibilities will include:

• Lead Generation Strategy: Develop and execute demand generation strategies to create consistent, high-quality …