Director - Data Science & Analytics - Remote - United States

WHO WE ARE  

Zeta Global (NYSE: ZETA) is the Data-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. 

THE ROLE

Zeta is looking for a seasoned, client-engaging Director/Sr. Director of Data Science & Marketing Analytics for its Activation division.  She/he will be responsible for prescribing a performance-oriented marketing & analytics strategy to achieve optimal ROI on the client’s customer acquisition efforts.

This position will partner with cross-functional teams including, but not limited to Sales, Client Success, Operations, Engineering and Data. You will support strategic growth initiatives by delivering actionable & insightful reporting that leads to helping clients grow market share in customer acquisition and related marketing efforts.

You will report to the Head of Data Science & Analytics, will likely manage analyst(s) and work directly with our clients

Key Responsibilities:

As a Director of Analytics, you will be:

• Be a master of measurement and optimizations for optimal marketing spend recommendations to our clients. Have a command over why Test/Holdout based incrementality measurement is a better suited measurement methodology over direct, last-click methods.
• Be a …