Director, Campaign Management and Effectiveness

About the team

At Zillow, we’re redefining how people find and move into their dream homes. Our Campaign Management team is the voice of that change to our customers and partners. We expertly collaborate across the company to develop and execute integrated marketing campaigns. These innovative campaigns breakthrough with our customers and our partners to drive material growth in the business.

About the role

The Director of Campaign Management and Effectiveness will play a critical role in overseeing the development, integration, execution, optimization and reporting of marketing campaigns for both our consumer and partner audiences. This position is highly cross-functional and will require you to partner closely with internal channel teams, data science, external agencies, and our partnerships team to ensure that we develop breakthrough campaigns with a high-level of craft and clearly communicate how they are impacting our business objectives.

Key Responsibilities:

• Campaign Strategy and Execution: Lead the team developing the strategy, brief and overall integrated marketing approach for both our consumer and partner audiences.

• Performance Analysis: Partner with Data Science and Channel teams to regularly analyze results, identify insights, and optimize campaigns accordingly. Utilize data-driven approaches to measure the effectiveness of campaigns and identify opportunities for growth

• Storytelling: Develop and provide regular campaign performance and business health share outs to C-level audience. Share current performance, key learnings, opportunities, and future goals in a clear and concise manner. 

• Innovation: Create space for innovation and testing in our work. Push the bounds on  strategic, creative, and channel thinking.

• Collaboration: Partner closely with business stakeholders, including product marketing, brand, and analytics teams to define campaign objectives, estimate KPIs, and measure results.

• Leadership and Mentorship: Lead, mentor, and inspire a small team of campaign managers, fostering a culture of innovation, strategic rigor, and continuous improvement.

• Process Improvement: Develop and refine processes to enhance campaign development process and effectiveness of the work. Ensure seamless execution and high-quality outcomes.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC the standard base pay range for this role is $167,900.00 - $268,100.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

• 15+ years of related experience with a Bachelor’s degree; or 12 years and a Master’s degree; or equivalent experience.

• You have a strong track record of developing breakthrough integrated marketing campaigns that drive business results. 

• You’re excited about leading a strong team, developing that talent, and building a culture of high standards

• You have exceptional collaboration and communication skills, with the ability to work cross-functionally and influence stakeholders at all levels.

• You’re great at deriving meaningful insights from data to inform change in business, product, and marketing.

• You’re a clear storyteller and are as comfortable delivering the C-Level view of work as you are diving into the details.

• You can implement processes in complex orgs that ensure high quality work is delivered on time.

• You’re as comfortable talking to business leaders as creative teams and can translate effortlessly between the two

• You’re skilled at developing strong relationships with senior leaders and stakeholders across the company

• You bring a test and learn mentality, with a passion for experimenting with new ideas, programs, content, tools, and technology to push the team forward.

Get to know us

Zillow is reimagining real estate to make home a reality for more and more people.

As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.

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