Director, Affinity Partner Business Development - Remote

TrueCar is a leading automotive digital marketplace and we are on a mission to make car buying and selling easy, transparent and efficient. We work to empower consumers with data, and foster connections with our network of Certified Dealers who share our belief that truth, transparency and fairness are the foundation to a great experience. We forge partnerships to power car buying programs for some of America’s most trusted brands. And we continually innovate to provide useful tools, research, market context and pricing transparency to help consumers feel empowered and confident all throughout their journey.

As consumers’ priorities and shopping habits shifted, so did we. We are building a modern day marketplace and invite you to come join the TrueCar Crew. You can have a real & direct impact on our journey as we continue to evolve and revolutionize the car buying and selling experience. We are seeking talented individuals who are excited by our mission to revolutionize & elevate the car buying & selling experience.

The Opportunity:

TrueCar is seeking a dynamic Director of Business Development to expand our affinity partner portfolio. In this key leadership role, you will identify, negotiate, and secure strategic partnerships with member organizations, financial institutions, automotive publishers, and other consumer brands. The goal is to establish TrueCar-powered car-buying programs that offer unique benefits to partner audiences while driving increased consumer demand to the TrueCar platform. Reporting directly to the Vice President, Head of Partnerships, you will play a vital role in driving business growth and enhancing TrueCar's market presence.

How you’ll contribute to TrueCar’s success:

• Identify and prioritize consumer brands across several verticals that can be impactful additions to TrueCar’s affinity network – specifically by driving increased consumer demand to TrueCar’s shopping platform and increasing car sales.
• Build and maintain a strong pipeline of prospective partners through proactive outreach, relationship building, and management.
• Develop a go-to-market strategy that includes qualifying prospects, developing pitch materials, identifying the right contacts, establishing relationships, presenting, and – ultimately – closing partnership deals with new affinity organizations.
• Grow and maintain relationships with senior leaders and executives across the organizations within TrueCar’s prospective affinity partner pipeline.
• Lead negotiation efforts and collaborate with internal stakeholders to finalize partnership agreements.
• Ability to quickly identify and understand key business terms within partner agreements and translate how the terms impact each respective party, including P&L statements.
• Work with cross-functional teams like Marketing, Product, Engineering, Analytics, Creative, and Operations to drive the implementation of partnership programs and initiatives to ensure successful launch.
• Monitor and analyze partnership performance metrics, providing regular reporting and insights to Senior Leadership.
• Stay abreast of industry trends and market developments to identify new opportunities.
• Work collaboratively with our Affinity Partner Development team to support the ongoing needs and growth initiatives of TrueCar’s affinity partnerships.
• Develop trusting relationships and open communication, while accepting feedback (up and down).

Your Expertise: 

• Proven track record of successfully identifying and executing partnership opportunities that resulted in significant business growth.
• Influential negotiation skills and the ability to navigate complex partnership agreements.
• Clear, informative, and persuasive communication skills with the ability to present complex information to a broad audience.
• Strategic thinker with an entrepreneurial attitude, and relentless at finding creative ways to grow the affinity partner channel.
• Inquisitive analytical mind with the ability to analyze and curate various data inputs to provide informative and impactful recommendations that drive business decisions and results.
• Self-driven and comfortable in a fast-changing, dynamic environment with aggressive schedules.
• Demonstrates a skillful combination of the will to win and drive for business results mixed with a likable, warm, and kind interpersonal style capable of inspiring teams to perform to their maximum potential.
• Ability to travel by airplane or car including overnight trips up to 50% of the time.

Base salary + target incentive: $225,000 - $250,000

Your TrueCar Experience

As a crew member, you’ll be primarily based out of your home as a part of our Dynamic Workplace strategy. We provide additional benefits & perks to assist our crew members in having a sustainable home workstation including monthly internet/mobile phone service reimbursement and furniture & equipment for your space. 

You will receive excellent benefits that include but aren’t limited to 100% employer-paid health/vision/dental premium, 401k with company contribution, equity, a wellness stipend program, and a learning & development reimbursement program. We recognize that everyone needs an occasional recharge, so we offer a flexible PTO policy for exempt TrueCar Crew along with a generous PTO accrual policy for non-exempt TrueCar Crew, in addition to 14 company-paid holidays and 2 floating holidays. In short, we care deeply about our crew members and build employee-centric programs that prove it. 

At TrueCar, we believe in the power of diversity to build a deeper understanding of our consumers and partners and drive innovation in our products. We welcome a workforce that reflects all the diversity of car-buying consumers. We encourage everyone interested in our company mission to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that is protected by applicable law. We will consider qualified applicants with arrest and conviction records in accordance with applicable law. In addition, TrueCar will provide reasonable accommodations for qualified individuals with disabilities.

TrueCar does not accept unsolicited agency submissions.

If you are based in California, we encourage you to read this important information for California residents linked here.

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