Digital Product Engagement Specialist

 Digital Product Engagement Specialist

Company Overview

Join the United States Postal Service at the forefront of leveraging data to drive strategic decision-making and innovation. Our Chief Data Analytics Office (CDAO) and Data Asset Service (DAS) Team are instrumental in harnessing the power of data to deliver actionable insights and transformative solutions. Our organization boasts a complex data infrastructure, requiring meticulous management and operationalization of data sets. We specialize in building domain identification, creating catalogs, and establishing data lineage for enterprise consumption. Additionally, our team engineers data pipelines and observes data integrity to produce enterprise data assets of the highest quality. With a focus on advanced modeling and geospatial analytics, we leverage cutting-edge technologies like Artificial Intelligence and Machine Learning to provide predictive and prescriptive analytics that empower senior leadership to make informed strategic decisions. As part of our commitment to excellence, we ensure compliance with Al governance policies to mitigate risks and uphold ethical standards.

Position Overview

We are seeking a strategic and dynamic Digital Product Engagement Specialist to lead communication initiatives for our Data Asset Services Group. Reporting directly to the Director of the Data Asset Service Group, the Digital Product Engagement Specialist will play a pivotal role in developing and executing a comprehensive communications program to promote our data services and products internally and externally. The candidate will collaborate closely with the Vice President of Chief Data Analytics Office to support his outreach efforts by developing talking points and creating visually impactful presentations. This role requires a creative and strategic thinker who can effectively convey complex information in a compelling and accessible manner.

Key Responsibilities

•Develop a strategic communications plan for the Data Asset Services Group to effectively market CDAO and DAS services and products.

•Define and promote a “Unity Catalog” to internal and external customers, educating them on its significance and benefits.

•Lead efforts to educate enterprise customers on cloud technology and integration with our data services.

•Create and execute scalable communications programs to accommodate the expanding division, leveraging various channels including email, web, social media, and mobile.

•Drive growth and effectiveness of communications programs by integrating data analytics into campaigns and initiatives.

 •Create compelling content and collateral to communicate insights and reporting that drive decision points crucial to organizational success.

•Collaborate with cross-functional teams to ensure consistent branding and messaging across all communication channels.

• Produce visually impactful presentations and talking points for …