Digital Marketing Consultant

Location:

4910 Tiedeman Road - Brooklyn, Ohio 44144

About the Job:

Work at the direction of the Marketing Manager & Sr. Marketing Consultant to assist with strategy, development, deployment, and reporting of marketing messaging and offer management within KeyBank’s authenticated space, also known as Intelligent Interactions (i2).

Essential Job Functions:

Builds and sustains excellent working relationships with colleagues, clients and partner organizations that will enable the timely, accurate and efficient execution of real-time marketing projects. Collaborates with internal and agency partners to produce measurable outcomes. 

• Works directly with the Sr. Marketing Consultant & i2 Product Manager to develop, build and deploy campaigns, to include: data synthesis, creative development, campaign setup, testing, deployment and tracking.  
• Assist Product Manager and Scrum Master in developing and communicating Intelligent Interaction goals and backlog management.
• Gather requirements from business partners for campaign execution.
• Leads weekly intake meetings
• Builds Jira Epics/Stories and project manages i2 backlog
• Delivers assigned campaigns within scope and timeline
• Manages recurring reporting and tracking functions for assigned campaigns
• Effectively communicates timely recommendations and implications to internal cross-functional teams and clients based on business objectives and best practices
• Recommends and implements tests and applies insights to future campaigns
• Be the voice of marketing to the i2 squad by providing marketing and industry insights.

Required Qualifications:

• Bachelor’s Degree; 3-5 years minimum professional experience
• Ability to analyze, summarize and interpret complex data and information; can move logically from findings to conclusions
• Detail-oriented; ability to organize and prioritize workload
• Ability to work across departments and influence when needed
• Can prepare and present data/findings in a concise and understandable format; via documentation and stand-up presentation skills
• Ability to work independently on relatively complex matters with minimal supervision, while proactively sharing timely status updates and information
• Knowledge of customer interaction management, online concepts, design and best practices
• Ability to adapt quickly to changing priorities; capable of operating in a dynamic environment. Highly skilled with Microsoft Office products including: Excel, PowerPoint, Word
• Experience with Agile Development tools (JIRA, Confluence) preferred
• Experience with Adobe Analytics & other Adobe suite products preferred
• Experience with coordinating and implementing automated customer journeys and ongoing projects related to Adobe Journey Optimizer (AJO) is preferred
• Experience with Airship and/or other push notification platforms preferred

COMPENSATION AND BENEFITS

This position is eligible to earn a base salary in the range of $65,000 to $75,000 annually depending on job-related factors such as level of experience. Compensation for …