Demand Generation Marketer

Octopus Deploy sets the standard for Continuous Delivery, empowering software teams to deliver value in an agile way. Over 4,000 organizations globally –  including Ubisoft, ASOS, Xero, monday.com, Stack Overflow, NASA, and Disney – rely on our Continuous Delivery, GitOps, and release orchestration solutions. 
Founded in Australia in 2012, our team of over 270 Octonauts now spans the globe. We combine high growth and big ambitions with a sustainable, balanced working environment. Our revenue has grown consistently between 30–50% every year for the past 8 years, and we’ve been profitable for 10 out of the past 11 years.
We’ve been remote-first since 2015 and work with an uncommon level of transparency. You can read our public handbook to learn how we work. We have a transparent approach to compensation that ensures people doing the same work with the same skill get paid the same, with well-defined career pathways. We foster a supportive, collaborative, and high-trust environment. We leave our job titles at the door and focus on doing what’s best for our customers and team. Our leaders never shy away from answering the tough questions at our all-hands calls or in 1:1s. We conduct interviews and onboarding virtually as part of being a remote-first company.
The Demand Generation Marketer will be part of the Digital and Design team. This team is responsible for the Octopus and Codefresh web properties, brand and design assets, and digital campaigns. We work closely with several agencies to support our SEO and paid advertising programs. We also work closely with the Developer Relations team at Octopus, helping to distribute content assets they produce through advertising and other channels.This is a hands-on role where you will be heavily involved in the tactical execution and optimization of the demand generation campaigns. You should be familiar with the DevOps industry and be comfortable targeting audiences around Continuous Delivery, Kubernetes, software delivery, and GitOps. You will be numbers-driven and responsible for telling the story of how our demand-generation activities relate to pipeline and eventual revenue generation.
To help our teams work together effectively, this remote position requires you to reside and be authorized to work in the United States.

What you'll do:

• Creating demand-generation campaign plans to support and reach the pipeline-generation goals of the Marketing and Revenue team.
• Building target audience criteria and account lists to target with our campaigns.
• Work closely with our advertising agency to execute campaign plans (primarily focusing on LinkedIn and Google Ads).
• Creating and presenting reports demonstrating the connection between demand generation and pipeline generation.
• Speaking with prospects, customers, and others in our target audience to help shape our campaign messaging and understand what resonates with them.
• Building and optimizing campaign landing pages.
• Work with our Developer Relations team to create thought leadership content and other assets that can be used in our Demand Gen campaigns.
• Explore further media options (podcasts, videos, etc.) that can help influence our target audience.
• Experiment with AI tools to support your work.

Your background:

• Experience marketing to audiences in the DevOps industry.
• 2-3 years experience in demand generation or a similar marketing role.
• Experience with LinkedIn ads, Google Ads, and other advertising platforms.
• Experience with analytics tools like Plausible, Google Analytics, and Looker Studio.
• Numbers-driven and focused on impacting business metrics versus vanity metrics.
• Experience working in a remote-first environment.
• Experience working with Storyblok, WordPress, or similar website CMS.
• Good project management skills and are an effective written and verbal communicator.
• A good track record of working closely with Revenue / Sales teams.

Octopus has an internally open and transparent system for compensation. Any Octonaut can view the compensation for any role at any level. This ensures people doing the same work with the same skill get paid the same. The compensation for this role is:Level 2-Maturing: $85,000Performing: $100,000

Benefits include a minimum of 25 days annual leave, up to 10 days of paid sick and carers leave, 12 weeks of fully paid parental leave with flexible return options, generous health care (100% individuals, 75% dependents), dental and vision, 401K matching, and stock options. Learn more. 
Interview ProcessBelow is the interview process you can expect for this role. We know interviewing can seem daunting, but rest assured we designed our interview process to move quickly while still getting you all the information you need.
👋🏼Initial chat [30 min] Talent acquisition screen: Meet with your Talent Acquisition team and get a feel for what it would be like to be an Octonaut!
🧑‍💻Hiring manager chat [45–60 min] Hiring manager chat: Designated time to chat with the hiring manager. This is a great opportunity to get to know each other. You should expect the hiring manager to ask questions about your professional background and goals. We welcome any questions you may have for us!
🎉Panel interview [60–90 min] Final round chat: In this final round call, you meet cross-functional team members. You can expect a mix of leaders and individual contributors to join the chat. By the end of this call, you should have a great idea of what it’s like to work at Octopus. We should also have a great idea of what it would be like to have you on the team! We’ll ask any final questions and encourage you to do the same.


Our public employee handbook is the best place to learn more about life at Octopus. It includes our values, how we structure teams, career progression, leave and benefits, and much more. 
If you're enthusiastic about this position, even if you don’t meet all the criteria above, we wholeheartedly encourage you to submit your application. Our talent team is in-house, and we recognize that every individual brings something unique. We take the time to review every application and consider how you might add to the team. 
We know your time is precious. If you apply, we promise to update you at least once per week about the status of your application and to give you clear expectations for each step in the journey. 


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Octopus Deploy will never:• Ask for sensitive personal information, such as credit card details, bank account numbers, or other financial information during the recruitment process.• Request payment, fees, or purchases from job seekers.• Send checks for equipment purchases prior to employment.
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We take fraudulent activities seriously and are committed to ensuring the integrity of our hiring process. Thank you for helping us protect our community and future Octonauts!


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