Demand Generation Marketer

Octopus Deploy sets the standard for Continuous Delivery, empowering software teams to deliver value in an agile way. Over 4,000 organizations globally – including Ubisoft, ASOS, Xero, monday.com, Stack Overflow, NASA, and Disney – rely on our Continuous Delivery, GitOps, and release orchestration solutions. 
Founded in Australia in 2012, our team of over 270 Octonauts now spans the globe. We combine high growth and big ambitions with a sustainable, balanced working environment. Our revenue has grown consistently between 30–50% every year for the past 8 years, and we’ve been profitable for 10 out of the past 11 years.
We’ve been remote-first since 2015 and work with an uncommon level of transparency. You can read our public handbook to learn how we work. We have a transparent approach to compensation that ensures people doing the same work with the same skill get paid the same, with well-defined career pathways. We foster a supportive, collaborative, and high-trust environment. We leave our job titles at the door and focus on doing what’s best for our customers and team. Our leaders never shy away from answering the tough questions at our all-hands calls or in 1:1s. We conduct interviews and onboarding virtually as part of being a remote-first company.
The Demand Generation Marketer will be part of the Digital and Design team. This team is responsible for the Octopus and Codefresh web properties, brand and design assets, and digital campaigns. We work closely with several agencies to support our SEO and paid advertising programs. We also work closely with the Developer Relations team at Octopus, helping to distribute content assets they produce through advertising and other channels.This is a hands-on role where you will be heavily involved in the tactical execution and optimization of the demand generation campaigns. You should be familiar with the DevOps industry and be comfortable targeting audiences around Continuous Delivery, Kubernetes, software delivery, and GitOps. You will be numbers-driven and responsible for telling the story of how our demand-generation activities relate to pipeline and eventual revenue generation.
To help our teams work together effectively, this remote position requires you to reside and be authorized to work in Canada.

What you'll do:

• Creating demand-generation campaign plans to support and reach the pipeline-generation goals of the Marketing and Revenue team.
• Building target audience criteria and account lists to target with our campaigns.
• Work closely with our advertising agency to execute …