Customer Marketing Specialist

FMX is seeking a driven and customer-focused Customer Marketing Specialist to join our growing marketing team. In this role, you will play a pivotal role in enhancing the customer experience, driving product adoption, and increasing upsell opportunities through strategic customer marketing and enablement initiatives. You will collaborate across teams to craft targeted campaigns, develop engaging enablement resources, and ensure customers fully realize the value of FMX's solutions. This position reports to the Manager, Campaign Marketing, and works closely with the Senior Product Marketing Manager to ensure alignment and execution of customer-centric strategies.

Responsibilities:

As the Customer Marketing Specialist, you will:

• Develop and Execute Customer Campaigns: Help to develop and execute customer marketing campaigns focused on upsell opportunities, product adoption, and engagement.
• Enablement Resource Development: Partner with product and customer success teams to create and distribute enablement materials such as playbooks, FAQs, video tutorials, case studies, and training guides to empower customers and drive usage.
• Customer-Focused Content Creation: Craft compelling customer-facing content, including emails, newsletters, and event promotions, ensuring alignment with product updates, features, and best practices.
• Webinars and Events: Help to plan and execute customer-focused webinars and events designed to highlight product value, address customer needs, and share success stories.
• Cross-Functional Collaboration: Act as a bridge between marketing, customer success, and product teams to align messaging, share insights, and ensure cohesive communication strategies.
• Data-Driven Insights: Analyze campaign performance, track customer engagement metrics, and leverage data to refine strategies, measure success, and optimize future campaigns.
• Customer Advocacy: Support the development of customer advocacy programs by identifying and engaging potential advocates, collaborating on testimonials, and sharing customer success stories.

Requirements

Preferred Experience & Qualities:
What are we looking for in this role?:

• 3+ years of experience in customer marketing, customer success, or a similar role with a demonstrated focus on creating marketing campaigns and enablement resources for customers.
• Proven experience in developing customer-centric enablement materials and training resources that drive product adoption and satisfaction.
• Strong organizational and project management skills, with the ability to manage multiple campaigns, enablement projects, and initiatives simultaneously.
• Knowledge of marketing automation platforms such as Marketo is a plus.
• Understanding of customer success practices, including product adoption and retention strategies.
• Ability to track, analyze, and report on customer engagement data to drive insights and improve performance.
• Excellent interpersonal skills, with the ability to effectively collaborate across cross-functional teams and maintain a customer-first perspective.
• Familiarity with SaaS products is a bonus.
  
  

The hiring process for this role:

• Apply! Submit your resume and answers to the application questions below via the Workable portal
• Phone screen with HR: A 30-minute conversation to review your background and experiences, discuss the culture at FMX, and ensure that you understand the general expectations for the role. Also, a great time for you to ask questions about compensation, benefits, etc.
• Hiring manager conversation: A 60-minute conversation with the hiring team. Be prepared to discuss your background as well as what you’re looking for in your next role and what direction you see your career path taking. Also, this is a great time for you to ask questions about the expectations for this role, team culture, etc.

Benefits

FMX Benefits and Life at FMX:

• You’ll make a big impact: You’ll have significant influence over the direction of our content and the future of our company.
• We value learning and mentorship: We have a training and incentive program and mentorship opportunities.
• Competitive benefits: 100% company-paid health, dental and vision insurance.
• Work from home: At FMX, we are remote first, but you’re welcome to use our office as you need. We have two all-company events a year to ensure that you can put a face to that name and establish high-trust relationships with your teammates and co-workers. When you’re in the office, you can take advantage of our free snacks, beverages, and office kegerator.
• Home office stipend: We’ll give you everything necessary to do your job (company sponsored laptop, headset, etc.). We will also provide up to $500 to help with equipment, furniture and accessories. You will also get $60/month toward your home internet connection.
• Generous PTO and UTO (unplanned time off) policies: If you’re sick, why should that cut into your vacation time?
• Enjoy flexible working hours: Have a dentist appointment at 8:30 AM? Need to tack on an extra 15 minutes at lunch to squeeze in that workout? As long as you're getting your work done then our working hours are flexible.
• You can wear jeans and tees: Feel free to keep it casual, we do.  
• You’ll enjoy a collaborative culture and a close-knit team: We're a team of hard-working, high-fiving, friendly folks. We take collaboration, transparency, continuous improvement, and work/life balance seriously. 

Compensation:

• The base salary range for this position is expected to be $60,000-70,000. This position is also eligible for the Company Performance Bonus. 

• 401(k) and medical / dental / vision insurance

Other considerations: The candidate for this position can be located anywhere in the US.

Company:

FMX is founded and headquartered in Columbus, Ohio and develops a cloud-based, software-as-a-service facility maintenance and management product. FMX serves education, property management, manufacturing, and other markets and is one of the fastest-growing companies in its space. Check us out at: https://www.gofmx.com/

Note: All other company requirements are documented in the FMX Teammate Handbook. FMX is an equal opportunity employer and a drug-free workplace.