Customer Marketing Manager

JOB SUMMARY

We are seeking a dynamic Customer Marketing Manager to lead our efforts in expanding revenue opportunities within existing Seller customers as well as enhancing customer engagement and loyalty. The ideal candidate will have a strong background in marketing strategy and an interest in customer relationship management, with a passion for delivering exceptional customer experiences.

KEY RESPONSIBILITIES:

• Customer Insights & Analytics: Collaborate with Product and Product Marketing teams to analyze customer data and feedback to understand behaviors, preferences, and needs. Utilize insights to inform marketing strategies and campaigns.
• Campaign Development: Work with the Demand Generation Manager as well as the Programs Manager to design and implement targeted marketing campaigns through digital channels aimed at customer expansion, retention, and loyalty. Collaborate cross-functionally with Seller Marketing and Account Management teams to ensure alignment and effectiveness.
• Content Creation: Partner with the brand team to develop engaging content tailored to customer segments, including newsletters, social media posts, and promotional materials.
• Customer Journey Mapping: Create and optimize customer journey maps to enhance engagement at every touchpoint, ensuring a seamless experience.
• Collaboration: Work closely with brand, product marketing, and account management teams to align on customer needs and ensure a cohesive brand message.
• Performance Tracking: Monitor and report on the performance of marketing initiatives, using data to drive continuous improvement.
• Events & Promotions: Plan and execute customer-focused events and promotions with the Corporate Events Manager to drive engagement and community building.

MINIMUM QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 3+ years of experience in customer marketing or related roles.
• Strong analytical skills with experience in customer data analysis.
• Excellent written and verbal communication skills.
• General understanding of demand generation strategies and tactics.
• Proficiency in marketing automation tools and CRM systems.
• Ability to work collaboratively in a fast-paced environment.
• Creative problem-solving skills and a results-oriented mindset.

The pay rate for this role will range between $120,000 to $130,000, per annum. We consider many factors when determining salary offers, such as the applicant’s work experience, education and training, skills, market data, and internal equity.

EMPLOYEE BENEFITS: 

• Competitive compensation packages including bonus and options
• Medical, dental, and vision benefits
• Matching 401(K)
• Paid time off
• Telecommuting and remote work options
• Support for continuing education
• Team off-sites, social events, annual company events, and frequent extracurricular activities
• Unlimited snacks and drinks

THE COMPANY

B-Stock is the world's largest B2B re-commerce platform, connecting sellers and buyers of returned, trade-in, and overstock inventory. Our customers range from today’s top brands and retailers that want best-in-class inventory resale management to tens of thousands of entrepreneurs looking to purchase valuable merchandise for their resale businesses.

While the amount of returned and overstock inventory continues to grow, there is also growing pressure on retailers and consumers to adopt a more circular economy and keep products in use as long as possible. Accordingly, the need for re-commerce solutions - to find products a second life - has never been greater! At B-Stock we’re proud to play a large part in powering resale, reuse, and the circular economy through our platform: annually we sell over 130 million items across all categories and conditions, equating to 400 million pounds of inventory. 

We believe there is tremendous value in and demand for this inventory - no matter the category, condition, or location. With hundreds of thousands transactions completed annually, B-Stock gives buyers a simple and direct way to buy valuable products directly from retailers and offers sellers a technology-driven replacement for traditional resale methods, while boosting operational efficiency, recovery rates, and cycle time.

Led by eBay veterans and backed by top investors including Spectrum Equity, True Ventures, and Susquehanna Growth Equity, B-Stock shows no signs of slowing down. Our core values have shaped the company we are today and will continue to drive our success for many years to come.

For more information, visit bstock.com/careers/


OUR VALUES

Make Each Dollar Count 
Whether it’s the recovery amount or a buyer’s budget, money matters to all of our clients. And because each dollar matters to them, it matters to us.  

Take Our Work Seriously, Not Ourselves
Everything at B-Stock continues to grow - everything but our egos, that is. We’re not afraid to let loose and laugh (often at ourselves). 

Do The Hard Things Today That Will Pay Off Tomorrow
We’re willing to sacrifice and endure, fail and adapt to reach our long-term goals. 

Use Trust As The Best Measure Of Success
The trust we earn along the way is more valuable than money. Without trust from both our buyers and sellers, our business won’t succeed.

Find Strength In Numbers
Use our passion for data to provide value to our customers, improve ourselves, and develop new ways to delight our buyers and sellers.



No applicant will face discrimination/harassment based on race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on “protected categories,” B-Stock also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at B-Stock.

Work Authorization required.