Customer Marketing Analytics Manager-PowerBI

Description

About Us:

ReviveHealth is a U.S. based, whole person care company made up of a diverse community of people dedicated to transforming the healthcare experience. As an employee, you’re a part of a high-performance team that has reinvented the health care experience and is driving the adoption of next generation virtual care. Our mission is to provide individuals with personalized direct access to comprehensive care, including urgent and primary care, pharmacy, mental health and more. Our vision is to deliver a service model that responds to an individual’s circumstances, capabilities, and preferences. Our model emphasizes relationships and meaningful interactions focused on motivation, engagement, empowerment, conviction, and resilience.

Job Description:

We're seeking a Customer Marketing Analytics Manager to own our PowerBI reporting infrastructure and analytics strategy. This role will be crucial in driving data-informed decisions across our marketing and customer success teams, with a particular focus on member engagement analytics and customer journey insights.  

This is a REMOTE position.

Duties:

PowerBI Development & Management

• Design, build, and maintain PowerBI dashboards for member engagement metrics and marketing performance 
• Create automated reporting solutions that scale across multiple customer segments 
• Develop intuitive visualizations that effectively communicate insights to various stakeholders 
• Own dashboard access, permissions, and governance 
• Ensure data accuracy and reliability across all reports 
• Train team members on dashboard usage and interpretation 

Member Engagement Analytics  

• Track and analyze member behavior across all engagement channels (email, SMS, social) 
• Develop cohort analyses to understand member behavior patterns 
• Create predictive models for member engagement and churn 
• Monitor key performance metrics including: 

1. Member activation and retention rates 
2. Campaign effectiveness and ROI 
3. Channel performance 
4. Customer journey analytics 
5. Engagement funnel metrics 

Cross-functional Reporting

• Partner with marketing teams to define and track KPIs 
• Create regular reports for various stakeholders (Executive, Marketing, CS teams) 
• Develop custom analyses for specific business questions 
• Present findings and recommendations to leadership 
• Support data-driven decision making across departments 

Data Quality & Integration

• Ensure data quality and consistency across all platforms 
• Manage integration between various data sources (Braze, CRM, etc.) 
• Troubleshoot data discrepancies and resolve reporting issues 
• Document data sources and reporting methodologies 
• Maintain data dictionary and metric definitions 

Why Join Us?

• Impact: Contribute to shaping the member experience and lead management strategy for a rapidly growing company committed to innovation and care.
• Growth: Be part of a dynamic team with opportunities for professional development and career advancement.
• Culture: Join a supportive, collaborative, and mission-driven organization that values diversity and inclusion.

Requirements

Required Qualifications

• Bachelor's degree in Analytics, Statistics, Mathematics, or related field  
• 3-5 years of experience in analytics, business intelligence, or related field  
• Experience with marketing analytics tools and platforms 
• Understanding of statistical analysis and testing methodologies 
• Strong SQL skills  
• Advanced PowerBI experience including: 

1. DAX formulas and data modeling 
2. Custom visualizations 
3. Report and dashboard development 
4. Data source connections 

Desired Skills & Attributes

•  Healthcare or B2B2B2C analytics experience 
• Experience with Python or R for data analysis 
• Knowledge of marketing automation platforms (Braze, email platforms) 
• Understanding of HIPAA compliance and healthcare data regulations 
• Experience with A/B testing and experimentation 
• Strong problem-solving and analytical thinking skills 
• Excellent communication skills for presenting data to non-technical audiences 

Tools & Technologies 

• PowerBI (primary) 
• SQL 
• Excel (advanced) 
• Google Analytics 
• Marketing automation platforms 
• Data visualization tools 
• Statistical analysis software