Customer Advocacy Manager

The Customer Advocacy Manager is responsible for the execution of key programs that identify, nurture, and elevate champion customers from all industries, solutions, and geographies. These programs include the customer reference program, managing peer review sites, assisting with group reference calls and virtual and in-person events, and managing the internal processes and workflows that support these initiatives.

What You’ll Do

• Partner with Sales and Customer Success teams to identify top reference accounts

• Match current customer champions with prospects to facilitate knowledge sharing and influence

• Maintain a current and accurate customer reference database

• Drive the process for highlighting customers in virtual and in-person events

• Manage multiple schedules and deliverables with the marketing team

• Expand Workiva’s presence on peer-to-peer review platforms, including G2, with potential to add others

• Build relationships with Workiva customers and collaborate with internal teams, including Customer Success, Marketing, and Sales

• Manage requests from other teams for customer involvement in particular projects or events

• Assist with other Customer Advocacy programs such as the Customer Advisory Board, Customer Stories, and Customer Awards as needed

What You’ll Need

Minimum Qualifications 

• Undergraduate degree or equivalent combination of education and experience in a related field

• 4+ years experience in marketing, customer success, or a closely related field

Preferred Qualifications

• Experience in the disciplines of customer marketing, customer advocacy, customer experience, or value management

• Experience in B2B tech marketing, with a preference for Software as a Service (SaaS) expertise

• Excellent attention to detail and accuracy

• Proven success in building strong partnerships and relationships with key internal business partners across a global organization

• Proven ability to manage complex projects through all stages

Travel Requirements & Working Conditions

• 30% travel for customer and internal meetings

• Reliable internet access for any period of time working remotely and not in a Workiva office

How You’ll Be Rewarded

✅ A discretionary bonus typically paid annually

✅ Restricted Stock Units granted at time of hire

✅ 401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Workiva is an Equal Employment Opportunity and Affirmative Action Employer.  We believe that great minds think differently.  We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation.  Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.  We strongly encourage and welcome people from historically marginalized groups to apply.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.
 

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.