Cross-Channel Video and Direct Media Strategy Manager
Work From Home - United States
Job Description
This role is based remotely but if you live within a 50-mile radius of [Warren, MI, Austin, TX, or Mountain View, CA facilities], you are expected to report to that location three times a week, at minimum.
This job may be eligible for relocation benefits.
Overview
The Cross-Channel Video and Direct Media Strategy manager will play a critical role in maximizing General Motors’ overall video media investment. The ideal candidate will have a strong background in planning and buying both linear and digital video, understanding how to maximize GM’s video investment across tiers (national, regional, local) and our portfolio of brands to ensure we optimize how we reach consumers that are likely to buy one of our vehicles. The ideal candidate will have a strong background across all facets in media, having experience working with media publishers to build the ideal plan. The selected candidate will also lead GM’s channel strategy for all direct bought media, finding new and innovative ways to leverage channels like print, Out of Home and our important endemic media partners. This is a great opportunity for a creative and strategic self-starter to use their media chops to find new ways for GM to go to market, helping build iconic brands while getting more consumers interested in our products!
Major Duties and Responsibilities
Strategy lead for all direct-purchased media within GM – video, print, OOH, digital direct/endemic, new and emerging channels
Develop enterprise level video strategy across tiers and channels, developing approaches to maximize audience reach across channels
Work with brand teams to determine best tactical applications of video across each tier with the goal of maximizing reach while reducing excess frequency
Lead point of contact for video-based media publishers within the organization
Lead annual video upfront strategy and process
Lead media agency investment teams to implement and continually refine overall direct channel investment strategy
Look for new ways to develop endemic media partnerships and create a competitive advantage in our partnerships
Actively move media to programmatic channels when the time is right and co-develop the media buying guidelines for when a channel is purchased programmatically or direct
Additional Job Description
Skills and Abilities
Experience leading media strategy and campaigns either at an advertiser or agency, with a focus on video strategy at scale
Demonstrated experience planning media campaigns across multiple video-focused channels and publishers
People leader experience preferred
Experience working with large media vendors, leveraging existing relationships
Excellent collaboration, presentation, and communication skills
Experience managing large media budgets
Qualifications
10+ years’ demonstrated experience in Media Planning, Strategy, or Activation
Solid understanding of all areas of media with hands-on knowledge of a broad cross section of media platforms, technology, and processes
Ability to offer a clear POV and a strong rationale to defend position as the media center of expertise
Ability to prioritize and tie all media plans to support the business plan & core priorities
Ability to communicate strategy and plans effectively
A self-starter with the ability to think strategically
Experience leading a team
Experience working with or for media agencies
Excellence in PowerPoint and Excel
Excellent communication, presentation, co-ordination, and project management skills
Analytical skills
Ability to multi-task across several diverse projects
Bachelor's degree in business, marketing, or a related field
Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.
The salary range for this role is ($135,800-$208,100). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits Overview
The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statements
GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
ApplyJob Profile
Must report to location 3 times a week if within 50 miles
Benefits/PerksDental Employee Assistance Program Flexible Spending Accounts GM vehicle discounts Health and wellbeing benefit programs Health savings account Incentive pay program Life Insurance Medical Medical, Dental, Vision Paid Time Off Paid Vacation Paid vacation & holidays Relocation benefits Retirement savings Retirement savings plan Sickness and accident benefits Tuition Assistance Tuition assistance programs Vehicle discounts Vision Work From Home Work From Home Flexibility
Tasks- Build media partnerships
- Collaborate with brand teams
- Develop video strategy
- Lead media strategy
- Manage media budgets
- Project management
- Refine investment strategy
Analytical Benefits Budget management Collaboration Communication Compensation Creative Thinking Cross-channel video Digital Media Excel Marketing Media Buying Media Planning Media strategy Out of home media PowerPoint Presentation Print media Programmatic media Project Management Relationship Management Team Leadership Training Video planning
Experience10 years
EducationBachelor's Bachelor's degree Bachelor's degree in Business Business Marketing Related Field
TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9