CPG Co-Marketing Manager
United States - Remote
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and weâre building the team to help push our shopping cart forward. If youâre ready to do the best work of your life, come join our table.
Instacart is a Flex First team
Thereâs no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best workâwhether itâs from home, an office, or your favorite coffee shopâwhile staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
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About the Role - While youâre likely familiar with Instacartâs role in consumerâs lives - giving them access to the food they love so they have more time to enjoy it together - we also have a thriving B2B business that helps retailers and CPG brands reimagine the ways in which they connect with consumers. Particularly on the CPG side of the business, our vision is to become an indispensable marketing partner to every brand. To date, we have built an advertising business which has enabled brands to drive awareness, consideration, and sales on our platform and the CPG Co-Marketing team is looking to expand on those capabilities even further. We are looking to partner with brand marketers at CPG organizations to make magic together. Through co-branded marketing campaigns, we aim to bring the incredible brand power and story telling of CPGs together with our ability to get products in the hands of consumers in as little as 30 minutes. This may include enabling CPG brands to play a major role in our seasonal marketing or building custom marketing campaigns in partnership with our CPG advertisers. Our goal will be to enable our CPG partnerâs marketing campaigns to be shoppable & measurable whether it be a âŚ
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Annual refresh grants Benefits offerings Earnings opportunities Market-competitive compensation Market-competitive compensation and benefits New hire equity grant Regular in-person events Remote work policy
Tasks- Collaborate with marketing teams
Advertising B2B Marketing B2C Marketing Brand marketing Brand Partnerships Campaign Management Communication CPG CRM Data analysis Marketing Measurement Paid Media Partnerships Product Revenue Generation Sales Sales Proposals Strategy
Experience3 years
Education TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9