CPG Co-Marketing Manager

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

About the Role - While you’re likely familiar with Instacart’s role in consumer’s lives - giving them access to the food they love so they have more time to enjoy it together - we also have a thriving B2B business that helps retailers and CPG brands reimagine the ways in which they connect with consumers. Particularly on the CPG side of the business, our vision is to become an indispensable marketing partner to every brand. To date, we have built an advertising business which has enabled brands to drive awareness, consideration, and sales on our platform and the CPG Co-Marketing team is looking to expand on those capabilities even further. We are looking to partner with brand marketers at CPG organizations to make magic together. Through co-branded marketing campaigns, we aim to bring the incredible brand power and story telling of CPGs together with our ability to get products in the hands of consumers in as little as 30 minutes. This may include enabling CPG brands to play a major role in our seasonal marketing or building custom marketing campaigns in partnership with our CPG advertisers. Our goal will be to enable our CPG partner’s marketing campaigns to be shoppable & measurable whether it be a …