Content Strategist

Job Title: Content Strategist

Company: HealthSnap

Location: Fully Remote

Department: Marketing

Reports to: Head of Growth Marketing

Employment type: Full-time

HealthSnap (healthsnap.io) empowers patients and their physicians to improve health outcomes using an innovative platform for modern, proactive patient care. We help healthcare organizations easily manage chronic conditions remotely, and deliver personalized patient experiences when it's needed most.

Be part of an organization built on teamwork, innovation, mutual respect, and equity for all. We believe in the power of prevention over treatment, after our co-founders experienced how modern healthcare failed their loved ones, they knew there had to be a better way. We believe that every patient deserves to receive the right care, at the right time, and in the right location - regardless of their condition or status. 

We lead with empathy above all else, and place the patient at the center of everything we do. Working at HealthSnap means being part of a family and a team where if you win, we all win, no matter how big or small the accomplishment. We take ownership - and lead with empathy - and expect each employee to recognize that real patients rely on HealthSnap every day.

Position Overview: HealthSnap is seeking a Content Strategist. The ideal candidate will develop go-to-market (GTM) content and amplification plans that execute against the marketing strategy and drive revenue. The ideal candidate should have experience creating and optimizing lead generation content for web, email and social media that propels the brand and business forward and enjoys being part of a collaborative team with a strong sense of purpose.

Key Responsibilities / What you’ll be doing:

• Content Strategy: Collaborate with the marketing / sales / product team to create and implement a comprehensive strategy that aligns content across channels, outlines the right messages for our target audiences, and supports our broader organizational goals. 

• Content audits and ideation: Evaluate existing content, identify gaps, and propose fresh ideas that address customer pain points by role and journey stage.

• Content creation and optimization: Write SEO-friendly, engaging content across channels and optimize existing materials to improve performance.

• Campaign execution: Collaborate with a team to develop lead generation content (white papers, case studies, social media, digital ads, blogs, email drip) and transform complex topics into storytelling narratives that support brand guidelines (tone of voice, messaging strategy, etc.).

• Client collaboration: Help define messaging strategies and serve as a subject matter expert, deeply understanding products and positioning.

• Presentations and feedback: Present ideas confidently based on aligning with approved brief; adapt work based on feedback (develop feedback loop between sales / marketing / product)

• Compliance: Ensure all content adheres to regulatory guidelines and organizational standards for accuracy, privacy, and sensitivity. 

• Develop a pipeline of content from across the organization: Plug the right stories into the right channels and outlets to meet our objectives and maximize reach and impact

• Editorial Calendar: Maintain an editorial calendar to ensure timely and consistent content delivery in collaboration with the Marketing team.

Qualifications:

• 5-7 years experience creating content strategies from scratch for B2B companies.

• 5-7 years experience creating content calendars and writing keyword-driven article briefs that tie into content strategy.

• Exceptional writing, storytelling, and presentation skills, with the ability to distill technical content into engaging copy.

• Strong digital background with experience in SEO, SEM, and marketing automation.

• Experience working with Wordpress, Hubspot and Wrike preferred.

• Experience working with hospitals and health systems is required.

Benefits:

• Competitive salary and benefits package

• Opportunity for professional growth and development

• Collaborative and inclusive work environment

• Meaningful work that makes a positive impact on healthcare accessibility and outcomes

We embrace diversity and are an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. No matter your background, your orientation, or your identity expression, if you are passionate about improving the future of healthcare through lifestyle change, we want to hear from you!