Content Specialist

Lead, manage, plan, produce, implement, and analyze internal and external communications strategies and tactics for projects, programs, products, and services to various audiences and market segments through varied channels. Functional areas include technical writing, public relations, and/or communications.

Manage internal and external stakeholder and audience relations, including relationships with vendors, agencies, and other channel partners

Interpret complex issues and present them effectively; adapt style, tone, and word choice to various channels or stakeholder requests

Maintain a pipeline of potential case studies and references by forging strong relationships with project executives and consulting team members for new topics and content based on trends within the company’s competitive landscape

Build strong relationships with strategic external partners to maximize reach and influence third parties, such as analysts/ consultancies, to license their content and collaborate to produce or utilize ‘third party’ white papers & research reports

Identify cross-team impacts and communicate needs as appropriate to peers and leadership

Responsible for the enterprise content portfolio including print and digital content directed internally to employees and externally to customers and other company stakeholders

Maintain a macro view of all content related to the company’s corporate brand and Business Unit brands around the globe

Research and write content for online and offline marketing deliverables such as requests for proposals, technical documentation, customer and product brochures, customer and employee testimonials, white papers, case studies, advertising materials, presentations, video and animation scripts, email campaigns, executive speeches, and major internal company announcements

Consult with internal Line of Business Leads to understand their industry, insights, and customer needs and then provide strategic written communications to support their needs

Job Specifications

Typically has the following skills or abilities:

Bachelor's Degree in Marketing, Communications, or equivalent experience 

2+ years of experience in related communications work for a variety of mediums and customizing content to targeted audiences

Portfolio of work and completed projects

Demonstrated ability to use creative ideas to research, present and recommend community involvement proposals

Demonstrated project management, analytical and problem-solving ability

Excellent verbal communication skills with a demonstrated ability to speak in group situations with clear and concise communication

Strong writing, editing, communication, presentation, organization, and planning skills; ability to write documentation and reports that are clear, complete, and understood by both technical and non-technical audiences

Ability to organize individual responsibilities for multiple tasks, resulting in the timely and accurate completion and delivery of tasks

Proficiency with word processing, flowcharts, and spreadsheet applications

Excellent interpersonal skills to foster cooperation amongst business partners and coordinate internal as well as external resource/workload

Regularly exercise discretion and independent judgment in the performance of job duties

Ability to work with individuals from all levels of organization

Proficient in word processing and desktop publishing applications

Preferred Skills

Experience using various marketing and sales automation and analytics platforms including Eloqua,

Google Analytics, Magnolia, Asana, Salesforce, etc.

Strong lead generation and inbound content development experience.

Strong understanding of content practices such as SEO, SEM, and PPC.

Previous experience working in software/technology, ophthalmic lens solutions, and/or healthcare sectors

#LI-EYEFINITY

Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here. 

Salary Ranges: $51,000.00 - $85,500.00

VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status.  We maintain a drug-free workplace and perform pre-employment substance abuse testing.

Notice to Candidates: Fraud Alert - Fake Job Opportunity Solicitations Used to Collect Fees/Personal Information. 

We have been made aware that fake job opportunities are being offered by individuals posing as VSP Vision and affiliate recruiters. Click here to learn about our application process and what to watch for regarding false job opportunities. 

As a regular part of doing business, VSP Vision (“VSP”) collects many different types of personal information, including protected health information, about our audiences, including members, doctors, clients, brokers, business partners, and employees.  VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies. 

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