Content Marketing Manager

Hi, I'm Sterling, VP of Demand Generation at Customer.io. We're seeking a strategic content creator to accelerate the growth of our self-service funnel and help technical marketers discover and implement our platform via self service.

As our Self-Service Growth Content Marketing Manager, you'll develop content that converts high-intent prospects into successful self-service users. You'll create educational materials that showcase our technical capabilities while making implementation intuitive for growth-focused marketers at consumer-facing companies.

Key responsibilities:

• Create conversion-focused top of funnel content to support the customer journey, including articles, guides, reports and more that drives trial activations
• Develop targeted content for specific verticals (mobile apps, healthcare, finance, etc.) that demonstrates our value for technical marketers
• Collaborate with our growth marketing team to build nurture sequences that increase trial conversion rates and reduce time-to-value
• Optimize self-service onboarding content to improve key activation metrics and encourage broaden engagement across a variety of channels
• Analyze content performance against conversion KPIs and iterate based on user engagement data
• This role focuses primarily on short-form content (website copy, CTAs, social posts) that drive top-of-funnel engagement

About you:

• 3-5 years of SaaS content experience with demonstrable impact on conversion metrics
• Strong understanding of technical marketing tools and concepts (CDPs, marketing automation, data integration)
• Experience creating content for technical audiences that balances complexity with accessibility
• Data-driven approach with experience using analytics to optimize content conversion rates
• Proven track record supporting self-service adoption models with effective educational content

What sets you apart:

• Experience with marketing automation platforms and understanding of customer journeys
• Ability to translate complex technical capabilities into clear value propositions
• Background in creating content for high-growth customer segments (mobile, gaming, PLG, SaaS)
• Track record of developing content that enables users to implement sophisticated marketing automation without direct sales support
• Understanding of conversion optimization and funnel metrics

About Customer.io

Our mission at Customer.io is to power automated communication that people like to receive. Today over 7,500 internet businesses use Customer.io to manage, send, and track the performance of emails, SMS, push notifications, and in-app messages. Unlike typical marketing platforms, Customer.io helps businesses increase relevance by using behavioral data: what people do or don’t do when logged in to a web or mobile app.

Customer.io is committed to providing highly competitive cash compensation, equity, and benefits. We are offering a starting salary of $95,000 USD (or equivalent in local currency) depending on experience and subject to market rate adjustment.

Benefits at Customer.io include:

• Unlimited PTO - we encourage at least 20 vacation days (in addition to holidays and sick days) so that you can unwind, unplug, and recharge
• 16 weeks paid parental leave (including adoption and foster care)
• 100% paid insurance premiums for you and your dependents
• 401k retirement matching - up to 5% dollar-for-dollar match to retirement contributions
• $1,500 annual healthy lifestyle budget (for gym memberships, classes, fitness equipment)
• $250/monthly Remote Work Stipend to be used for home internet, cell phone, and other miscellaneous remote work costs
• $300/month co-working space rental reimbursement
• $2,000/yearly professional education budget for conferences, courses, workshops, books, etc.
• $1,500 home office budget to make sure your working space is ergonomic and just what you need to do your best work!
• One month sabbatical after five years at Customer.io
• We also have opportunities to meet in person with your peers throughout the year

All final candidates will be asked to complete a background check and employment verifications as part of our pre-employment process.

Customer.io recognizes the stifling impact of systemic injustice on diverse communities. We commit to using our influence to increase inclusion and equity within the tech industry. We strive to build an inclusive team culture, implement bias-free hiring practices, and develop community partnerships to expand our global impact.

Join us!

Check out our careers page for more information about why you should come work with us! We are passionate about our core values of Empathy, Transparency, Responsibility, and Awkwardness and are looking for new coworkers to share and build that passion!

How to apply

Apply at the link below and tell us why you're interested in the position! We plan to respond to all applicants with a status update about your application.

At Customer.io, we prioritize authentic interest and applications in our hiring process. To ensure fairness and integrity, the use of AI or automation during interviews or assessments is prohibited. Candidates who do not adhere to this will be removed from consideration.

Here's what you can expect from our hiring process:

1. 30-minute video call with a Recruiter
2. 45-minute video call with the Hiring Manager
3. Take Home Assignment
4. Assignment Review Call with two potential team members

Zoom is the only video conference platform that we use, virtual interviews will be conducted using the video capability (i.e., not via the chat), and offers will be extended in writing on official Customer.io letterhead. Please be vigilant in all of your job search activity, and if you have any questions please contact jobs@customer.io.