Consumer Senior Product Marketing Manager

ABOUT EVENTBRITE

Eventbrite has built a world-class events marketplace, enabling entrepreneurs around the world to build and grow their businesses by hosting ticketed live events and helping event-goers discover unique, local events they’ll want to attend. 

We are looking for an experienced and highly strategic Sr. Product Marketing Manager focused on the Consumer side of the marketplace. In this role, you will partner cross-functionally to drive the strategy to grow event-goer engagement, conversion, and repeat use for Eventbrite’s event discovery app and web surfaces. You will leverage data-driven insights and analysis to uncover opportunities to improve the consumer experience and grow ticket orders, develop the strategic approach to capitalize on those opportunities, and partner with Product, Dev and other cross-functional team members to bring those strategies to life. In addition, you will lead end to end go-to-market (GTM) strategy and execution for our most relevant product innovation and consumer moments, partnering with Creator, Brand Marketing, and Product teams to create integrated moments that have a consistent narrative from start to end of the consumer journey. 

THE TEAM

Our Product Marketing team’s mission at Eventbrite is to champion the needs of consumers and event creators to bring irresistible product experiences to market, ensuring customers on both sides of the marketplace understand how Eventbrite’s products and features can enable them to successfully achieve their event-related goals. We are a small and scrappy team that works cross-functionally to act on customer and market insights by influencing product, brand, and marketing channel strategy, and developing positioning, messaging, and go-to-market plans for Eventbrite’s suite of products and services. 

THE ROLE 

As a Sr. Product Marketing Manager, you will drive usage and revenue growth of our Consumer event-discovery experiences through game-changing strategies across audience segmentation, merchandising, messaging, relevance, and go-to-market planning and execution. You will represent the consumer’s needs and motivations to influence which features are prioritized in the product roadmap and how they’re executed. Working closely with market research, UXR, and analytics you will develop a deep understanding of our opportunities with event-goers and recommend growth strategies. Lastly, you will partner with product, dev and cross-functional teams to build new experiences and coordinate successful product launches with clearly defined goals, go-to-market plans, and messaging that clearly communicates their added value.

YOU WILL

• Work closely with Market Research and UX-Research (UXR) to gather qualitative and quantitative insights …