Communications Director, Creator Engagements

Job Description

Work Arrangement

This role is based remotely but if you live within a 50-mile radius of (Atlanta, Austin, Detroit, Warren, Milford or Mountain View), you are expected to report to that location three times a week, at minimum.

The Role

As the Communications Director of Creator Engagements, you will play a pivotal role in shaping and executing General Motors' creator and brand ambassador communications strategy. You will identify and build relationships with key influencers to amplify our brand narrative through a wide range of comms activations – from events to earned media opportunities. We’re looking for someone who possesses a deep passion and expertise for the creator ecosystem, has their finger on the pulse of what is new and next, and can plan and develop innovative collaborations that resonate with target audiences and support our strategic objectives. You’re comfortable managing media activations from beginning to end and most of all, possess a keen eye for identifying the right ambassador for the right opportunity.

What You'll Do

• Strategic Planning and Execution: Develop and implement a comprehensive creator and brand communications strategy aligned with GM's brand goals and objectives. Collaborate with internal teams (Comms, Marketing, Product, etc.) to plan multifaceted collaborations that address top company priorities.
• Develop relationships: Build and maintain strong relationships with creators and up-and-coming brands, and identify emerging talent across platforms. Create data-backed rubrics to inform selection of creators for specific media activations and outcomes.
• Content management: Work closely with creators and brands to develop engaging content and creative concepts. Oversee the execution of comms collaborations from beginning to end, ensuring content is aligned with company expectations and deliverables.
• Performance measurement: Track and analyze the performance of creator activations, measuring key metrics such as reach, engagement, and ROI. Provide regular reports to optimize future strategies and initiatives.
• Industry expertise: Stay informed about industry trends, emerging platforms, and creator engagement best practices, and use insights to pivot or evolve ongoing strategy as needed.

Additional Job Description

Your Skills & Abilities (Required Qualifications)

• Bachelor's degree in communications or a related field.

• 7+ years of experience in creator engagements, brand ambassadorships, or working in creator economy.

• Expert knowledge of creator community across all platforms (Instagram, Facebook, TikTok, Twitter, YouTube, Snapchat, Pinterest, etc.)

• Outstanding ability to build and maintain relationships with creators and internal stakeholders.

• Proven track record in implementing social media, digital & integrated content collaborations

• Strong understanding of social media platforms, content best practices, and digital trends.

• Excellent negotiation, communication, and relationship-building skills.

• Analytical mindset with experience in campaign performance tracking and reporting.

• Creative thinker with the ability to develop innovative strategies and solutions.

• Experience in content creation and management.

• Comfortable working in a fast-paced corporate environment.

• Passion for the automotive industry and an understanding of GM's brand.

• A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.

Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.

• The salary range for this role is $156,200 - $239,300. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits:

• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

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About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; 
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.  If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.​