Channel Strategy Manager, Metaworks NPI

Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click “Apply to Job” online on this web page.Channel Strategy Manager, Metaworks NPI Responsibilities

• Support the ideation, technical development, and launch of innovative Facebook smart display products from product definition and planning through production, release and end of life.
• Provide hands-on program management during the analysis, design, development, testing, implementation and post-implementation phases of the go-to-market and category management projects assigned.
• Establish shared vision across the company by building consensus on priorities leading to product sales and in-market execution.
• Develop and partner with stakeholders on the strategy for launching and sustaining AR/VR and smart display products and services across channels (retail, first party webstore and enterprise).
• Partner with product management, product marketing managers, sales account managers, operations, finance and cross-functional expertise groups related to the category, connecting and coordinating launches.
• Understand Facebook’s strategic and competitive position and deliver products that are recognized best in the industry.
• Support the product roadmap with iterative improvements, justifiable ideas to enhance existing functionality, and introduce new features.
• Partner with sales and demand planners to provide forecasting and revenue reporting for the category business.
• Measure and optimize program results and provide weekly insights from business metrics.
• Track the success of the category business by evaluating key indicators such as revenue, GM, seasonality, trends, and share goals.
• Maintain a strong knowledge and awareness of the category industry and competitive trends.
• Use understanding of channel environment, consumer, and overall marketplace dynamics impacting the AR/VR category to drive agreement on key channel objectives and strategies for the category and products with product marketing managers, channel account teams, and regions.
• Develop a close working relationship with the channel sales managers, channel marketing managers, product managers, operations teams and industry partners where appropriate.
• Be the product expert for key initiatives and respective products in the channel and evangelize key takeaways with the product groups, account managers and externally with accounts.
• Communicate key issues and opportunities to product groups to influence overall platform strategy, pricing, packaging and product decisions in the category.
• Telecommute from anywhere in the US permitted.

Minimum Qualifications

• Requires a Master's degree (or foreign equivalent) in Engineering, Engineering Management, Marketing, Business, Business Administration, or related field and 3 years of work experience in job offered or in a business, product, or program management-related occupation. Requires 36 months of experience in each of the following:
• 1. Knowledge of consumer electronics and marketing
• 2. Consumer Marketing strategy and tactical promotional planning
• 3. Launching products in an omni-channel environment
• 4. Retail Go-To-Market planning and execution, influencing leadership and collaborating to drive results
• 5. Communicating to drive projects across multiple groups, and interacting with senior leaders and virtual teams internally and externally
• 6. Knowledge of VR/AR and SmartHome/IOT product ecosystems
• 7. Influencing others across multiple groups and collaborating to achieve objectives
• 8. P&L management of $200 million+ annual business(es), including direct P&L accountability/management experience
• 9. Working through multiple internal and external partners to achieve results
• 10. Product or category and business experience within a global, multi-brand company.

For those who live in or expect to work from California if hired for this position, please click here for additional information. LocationsAbout Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$254,418/year to $291,060/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity and Affirmative Action Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@meta.com. Apply