Channel Marketing Manager, Schlage Lock - Remote United States

Creating Peace of Mind by Pioneering Safety and Security

At Allegion, we help keep the people you know and love safe and secure where they live, work and visit. With more than 30 brands, 12,000+ employees globally and products sold in 130 countries, we specialize in security around the doorway and beyond. Additionally, in 2024 we were awarded the Gallup Exceptional Workplace Award, which recognizes the most engaged workplace cultures in the world.

Channel Marketing Manager, Schlage Lock - Remote United States

Channel Marketing Manager

This position is responsible for leading the development and execution of channel marketing activities and programs for a key omni-channel retail partner. This includes the channel marketing and demand of both mechanical door hardware and electronic smart locks for Schlage. The role includes direct responsibility for in-store merchandising; eCommerce merchandising, marketing and optimization; negotiating and managing an omni-channel retail media plan; creation and measurement of retail promotions; retail execution of product launches; and developing strong partnership relationships as you bring all this to life with our key retailer. The position will work to create a winning and inclusive culture as we work cross-functionally and foster collaborative relationships and partnerships with all internal partners.

Key Responsibilities:

• Develop the annual omni-channel marketing program to support our sales plan with a key retail partner

• Execute on brand, product, and channel priorities via overall marketing plan, including: in-store merchandising planning and execution; eCommerce merchandising and digital presence on retailer’s website; negotiating and managing an omni-channel retail media plan; creation and measurement of retail promotions; retail execution of product launches; and developing strong partnership relationships as you bring all this to life with our key retailer

• Collaborate closely with Sales, Brand Management, Product Management, and Field Training Teams.

• Lead content aggregation, distribution, and optimization within assigned retail channel

• Understand target audience(s)’ key needs / desires and purchase behavior in purchase journey, and use that to bring marketing to life at retailer

• Support sales team in the annual retail Product Line Reviews (PLRs) and Business Reviews (BRs) which may include merchandising, packaging, or marketing support plans. Participate in the sales meetings. 

• Merchandising: Lead and execute all in store merchandising assets from ideation to concepts, business case development, vendor management and in-field execution with retail partner(s). Support all retail assortment resets by partnering with the retailer to author the RIG / set instructions. Partner with the field sales team and merchandising support …