Channel Experience Marketing Specialist

At Obie, we don’t just insure properties — we ensure progress. With advanced technology, real-time data, and a vast network of agents and partners, we help real estate investors and landlords get insurance coverage whenever and wherever they need it. Thousands of owners nationwide trust us to be the insurance experts, so they don’t have to be.

Joining our team means embracing a fast-moving environment driven by innovation, collaboration, and constant progress. We learn quickly, iterate often, and celebrate wins together. If you're passionate about driving change and eager to impact the real estate and insurance market, Obie is the place for you.

Our Chicago based employees are hybrid, and expected to be in office on Tuesdays and Thursdays.

While Obie does offer fully remote opportunities for those outside of Chicagoland, we are only currently hiring in the following states: AZ, DC, FL, GA, IL, IN, LA, MA, MI, MO, NH, NJ, NY, NC, OH, OR, PA, SC, SD, TN, TX, UT, WI

Brief Summary of Role

As the Channel Experience Marketing Specialist, you’ll have the opportunity to develop and implement a marketing strategy that is seamless across our distribution channels, encouraging sales activity, highlighting Obie’s value proposition to stakeholders, and championing our products to support the company’s growth goals. This role requires someone who enjoys partnering across teams, building relationships, managing systems and working in multiple channels to support lead generation. You’ll be a valued member of the marketing team and report directly to the Director of Marketing.

What you'll Do

• Oversee the planning, execution, and performance of marketing and automated account management campaigns to Agent and Partner contacts that drive engagement, lead generation and sales activity
• Build relationships with marketing representatives from top Agent and Partner groups, identifying opportunities for co-branded marketing strategies and implementing mutually beneficial marketing initiatives that support Obie’s growth
• Develop tiered marketing support packages alongside the Director of Marketing, equipping Agents and Partners with material that empowers them to sell Obie policies
• Research consumer behavior trends, real estate/insurance trends, macro trends, target audience, demography, etc. to inform Agent/Partner co-branded marketing efforts
• Develop/manage an effective communications framework with the Channel Distribution team that informs partners of insurance product and technology launches and enhancements
• Collaborate with cross-functional internal and external teams to execute on initiatives including marketing, insurance product, sales, engineering, design, legal and others
• Draft copy for marketing collateral, including presentations, pitch decks, emails, brochures, newsletters, webinars, case studies, etc. for Channel Distribution
• Leverage A/B experimentation, testing, and data-driven targeting within marketing campaigns to optimize performance
• Build and/or maintain operational dashboards and reporting to track, manage, and provide valuable insights on metrics and performance and drive continuous optimization
• Develop incentivization programs within channel engagement campaigns to support lead generation

What you'll Bring

• 4+ years experience in marketing automation, digital marketing, email marketing
• 1+ years working at a high-growth tech startup OR an insurance sales company
• Proficiency with GSuite products and CRM tools (HubSpot/Salesforce) is required
• Excellent writing, editing, proofreading, and oral communication skills
• Comfortable using self-serve data/analytics and visualization tools
• Expertise in mapping the customer journey and the roles different marketing channels play in that journey

Interview Process

At Obie, transparency is core to our interview process. We focus on open communication and a positive experience; no trick questions—just honest conversations about your skills and aspirations. To help you prepare, please familiarize yourself with these resources before moving forward:

• Our company’s blog to learn more about the market we serve and the information our customers value.
• Check out our LinkedIn to see how people interact with our brand and product.
• Press and podcast features like Inc. 5000, TechCrunch, Innovate State, Uncontested Investing Podcast, Insurtech Amplified Podcast

1. Meet us and get to know Obie
   You'll first talk to Rebecca, on a 30-minute call to determine whether we’re a good fit for one another. You’ll learn more about Obie and have the chance to ask about our company, team, culture, and product.
2. Meet the hiring manager
   Next, you'll have a 45-minute video interview with the hiring manager to assess your technical skills for the role.
3. Complete a Project Exercise
   This role requires strong planning, collaboration, and leadership skills, so we’ll ask you to complete a short exercise. You can take your time and use the resources available. We’ll assess your problem-solving abilities, writing skills, empathy, demeanor, and how well you apply key project management strategies. More details will come when you reach this step!
4. Meet the Team
   Since you'll be joining a close-knit team, we'll ask you to meet other people in the company so we get to know each other a bit better

Moving Forward with Obie

Obie is leading the future of real estate investment protection, securing over $25 billion in coverage for thousands of policyholders nationwide. Backed by $39 million in funding and recognized as a top workplace by Built In and Inc., we’re committed to driving progress for our customers and team. Through advanced digital tools, a trusted agent network, and strategic partnerships, Obie provides real estate investors the insurance coverage they need to move forward confidently.

Obie has you Covered

Being in the insurance industry, we understand the importance of comprehensive benefits for you and your family. These are just some of the benefits and perks we provide:

• Competitive salary
• Flexible time off with an encouraged minimum time away to support a healthy work-life balance
• 12 weeks of Paid Parental Leave
• Great health, dental and vision coverage
• Life Insurance
• Flexible Spending & Health Savings Accounts
• Stock Options
• 401k match
• Pet Insurance Reimbursement
• Health and wellness benefit
• Equipment budget - everything you need to do your best work
• Professional development support
• Summer hours

Obie values transparency and data driven decision making, enabling us to have a consistent and equitable approach to compensation. We are informed by a benchmarking tool which provides real time compensation data allowing us to regularly check our salary ranges against other venture backed companies and startups within our industry. We've provided the full base salary range for this role below, but please note that we typically target the mid point of the salary range to allow room for growth within the role. Your salary is dependent upon many factors, including years of relevant experience, expertise, etc.

During your first interview, you can expect to have an open conversation with your recruiter regarding your compensation expectations.