Business Analyst, Global DTC

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Business Analyst, Global DTC

Reports to:  Sr. Manager, Analytics

Location:  100% remote position reporting to: 250 Coromar Dr, Goleta, CA 93117

We celebrate diversity–of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact:

The primary functions of this role, include but are not limited to:

Provide data-driven insights and analyses in support of DTC teams and brand partners. Work closely with various business partners and DTC team members to define problems/opportunities, identify relevant data sources, perform analyses/modeling, and deliver actionable data to downstream systems or via visual dashboards. Create and maintain standardized Tableau dashboards to provide ongoing data and insight for internal stakeholders (including executive level leadership). Extract business value and meaningful insights from centralized data repository with both structured and unstructured data. Write complex queries for interacting with data from a variety of sources and data systems. Automate data cleansing, integration, maintenance, and enrichment processes. Ensure data accuracy, troubleshoot and advise support teams on data usage/data issues. Produce and interpret unique data visualizations produced on a regular cadence and ad hoc. Establish and monitor success metrics to evaluate marketing performance (such as customer lifetime value, time to second purchase, etc.). Turn business questions into functional analysis –understand business as well as data behind analysis and assess impact of analyses in terms of sales, profitability, and KPIs. Intake and prioritize standard and ad hoc analysis requests from marketing and brand partners. Interpret data using statistical, machine learning, and predictive models. Use available data sets and tools to research into drivers of purchase behavior and content effectiveness. Use log-level to deepen customer understanding and what is likely to influence purchase behavior. Organize insights, data and visualizations into comprehensive data stories for distribution to partners to support internal business decisions.

SALARY: $103,126/year - The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Who You Are:

Education/Certifications:

• Bachelor’s degree or equivalent in Computer Science, Statistics or related computational field of study.

Work Experience:

• 2 years of experience in Business Analytics. Employer will accept a Master’s degree or equivalent in Computer Science, Statistics or related computational field of study and 1 year of experience in Business Analytics in lieu of a Bachelor’s degree or equivalent and 2 years of experience.

Skills/Competencies:

Applicants must have demonstrated experience with the following:

• 2 years (1 year if qualifying with Master’s degree) of experience generating analysis on large sets of data;
• 2 years (1 year if qualifying with Master’s degree) of data visualization experience;
• working with a variety of stakeholders and cross-functional teams, as well as third-party agencies/partners;
• working with a variety of data-sources to solve complex business questions;
• Machine Learning and building statistical models;
• development experience with Tableau, SQL, and Google Analytics;
• databases, blending datasets, data wrangling, maintenance, and cleaning;
• transforming complex datasets into simple visuals;
• running an analytics project from start to finish;
• cloud data solutions, to include AWS Redshift and Snowflake;
• defining problems, collecting data, establishing facts, and drawing conclusions;
• interpreting and working with both structured and unstructured data;
• Adobe Photoshop within a design-context;
• presenting information in front of large group; and
• multi touch media attribution.
• Any and all experience may be gained concurrently

All leaders at Deckers Brands must be able to demonstrate our leadership behaviors –

• Come As You Are
• Better Together
• Commit To Create
• Own It
• Do Good and Do Great

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.