Brewery Representative – Karbach Brewing Company

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

Salary:  $65,000, bonus eligible

Location: Cypress, TX/Houston, TX

Role Summary:

The Brewery Sales Representative is the key connection point between Karbach Brewing Co. and our retailers and consumers.  This position is predominantly field sales based and focused around building key relationships with our most valuable retailers and consumers alike.  The BSR will report directly to the Area Sales Manager and be responsible for carrying out sales and marketing strategy.  Their performance will be measured by KPIs that include measurements of activity and market effectiveness.

Job Responsibilities:

• Develop and maintain thorough knowledge of Karbach Brewing Company’s products, pricing, and commercial strategy.

• Building and maintaining key “focus accounts” where they will spend the majority of their time planning and executing in market.

• Adjust focus accounts bi-monthly to ensure Karbach is winning at all essential establishments.

• Responsible for increasing distribution and volume across the key on premise and key off-premise accounts.

• Implement sales strategy and targets using aligned brand priorities with wholesalers while assisting in achieving expected results.

• Utilize selling and data tools to build comprehensive selling stories for retail accounts.

• Execute events and promotional activities (may include evenings and weekends)

• Review target account analysis and reports to ensure brands are performing at the top of class levels for all assigned accounts.

• Have a good understanding of beer quality measures and communicate any discrepancies.

• Improve velocity in accounts by building displays, driving distribution, resetting coolers, displaying POS items, educating retail employees, hand selling, sampling, securing features, and developing promotional programs.

• Add value to all key accounts by offering creative, impactful support and by keeping the accounts informed about all upcoming brand launches or programs.

• Utilize and record daily tasks and activities within company CRM tool (KARMA).

• Knowledge of data tools (VIP & PowerBI).

• Review pricing and bring forward any competitive disadvantages or profit opportunities present in the market.

Job Qualifications: 

• Bachelor’s Degree in Sales, Business, or related field.

• Certified Cicerone or Certified Beer Server licensing preferred.

• 1-3 years of experience in Distribution, Outside Sales, Food/Beverage or related industry.

• Job requires the ability to travel.

• Reliable transportation needed to travel within territory. (Qualifies for mileage reimbursement program.)

• Excellent analytical, organizational, and project management skills.

• Knowledge of craft beer and brewing process preferred.

• Strong communication and presentation skills. Ability to adjust a message to the audience.

• Highly creative, able to generate fresh, impactful ideas and see them through to implementation.

• Proven ability to think and move between strategic and analytical thinking as well as actual execution.

• Ability to coordinate brand information, supply POS material, and keep lines of communication open with state’s wholesaler network in order to better sell through products.

• Ability to own budgetary responsibility and execute against timelines.

Benefits: 

• Medical, Dental, Vision, Disability, and Life insurance

• 401k matching up to 6%

• Paid company holidays

• Paid vacation and sick time off

• 1/2 off all to go food at site

• $50 credit for merch/beer - once a month