Brand Strategy Sr Manager - Portfolio Owner
Remote California, United States
The Company
Dexcom Corporation (NASDAQ DXCM) is a pioneer and global leader in continuous glucose monitoring (CGM). Dexcom began as a small company with a big dream: To forever change how diabetes is managed. To unlock information and insights that drive better health outcomes. Here we are 25 years later, having pioneered an industry. And we're just getting started. We are broadening our vision beyond diabetes to empower people to take control of health. That means personalized, actionable insights aimed at solving important health challenges. To continue what we've started: Improving human health.
We are driven by thousands of ambitious, passionate people worldwide who are willing to fight like warriors to earn the trust of our customers by listening, serving with integrity, thinking big, and being dependable. We've already changed millions of lives and we're ready to change millions more. Our future ambition is to become a leading consumer health technology company while continuing to develop solutions for serious health conditions. We'll get there by constantly reinventing unique biosensing-technology experiences. Though we've come a long way from our small company days, our dreams are bigger than ever. The opportunity to improve health on a global scale stands before us.
Meet the team:
Joining the Product & Channel Marketing team, you will lead the Global Brand Strategy team and support the development of our product portfolio across geographies. Reporting directly to the Global Marketing Director, you will own the portfolio marketing strategy and drive alignment across products and geographies, acting as the main point of contact for the global product team and regional commercial teams (APAC, Canada, EMEA & US) and driving cross-functional collaboration through market access, evidence planning, competitive intelligence and evidence planning.
Where you come in:
You will partner with the Product Management leads to support long-term and short-term strategic product development plans and roadmaps. Support global and regional leadership assessment of feature potential: identify, evaluate and champion.
You will own the portfolio positioning and the portfolio brand architecture, ensure consistency and coherency across brands, sub-brands and across geographies.
You will define Go-to-Market strategy for new products or core features, working closely with the regional leads, from the initial competitive assessment down to the evidence planning and messaging strategy.
You will manage B2B relationships with global partners Dexcom integrates with. Co-lead GTM strategy for key joint launches.
You will collaborate with evidence planning, clinical, medical and market research to define the most efficient and compelling research plan to support future product and feature launches.
You will partner with competitive intelligence and business development, build a steady pipeline of competitive insights and trainings, that can support regional and local marketing planning.
Working closely with your Brand Activation counterpart and activating a cross-functional team effort, you will drive the yearly global brand planning exercise. Support the regions as they define their brand plan, ensure their needs are met.
You will manage a team of three brand managers overseeing the different product verticals.
What makes you successful:
You have built a product line from the ground up in one of your past experiences.
You have strong analytical and strategy skills. Strategic planning background or consulting background would be a plus.
You have significant international experiences and can share examples of international projects where you had a direct impact.
You are a passionate team player, comfortable leading projects in coordination with 5 to 10 teams across 3 continents.
You have supported C-suite executives. You have strong presentation skills, written and oral.
What you’ll get:
A front row seat to life changing CGM technology. Learn about our brave #dexcomwarriors community.
A full and comprehensive benefits program.
Growth opportunities on a global scale.
Access to career development through in-house learning programs and/or qualified tuition reimbursement.
An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.
Travel Required:
5-15%
Experience and Education Requirements:
Typically requires a Bachelors degree with 13+ years of industry experience.
5-8 years of previous people management experience.
Remote Workplace: Your location will be a home office; you are not required to live within commuting distance of your assigned Dexcom site (typically 75 miles/120km). If you reside within commuting distance of a Dexcom site (typically 75 miles/120km) a hybrid working environment may be available. Ask about our Flex workplace option.
Please note: The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job. Management may, at its discretion, assign or reassign duties and responsibilities to this job at any time. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Dexcom’s AAP may be viewed upon request by contacting Talent Acquisition at talentacquisition@dexcom.com.
If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact Dexcom Talent Acquisition at talentacquisition@dexcom.com.
View the OFCCP's Pay Transparency Non Discrimination Provision at this link.
Meritain, an Aetna Company, creates and publishes the Machine-Readable Files on behalf of Dexcom. To link to the Machine-Readable Files, please click on the URL provided: https://health1.meritain.com/app/public/#/one/insurerCode=MERITAIN_I&brandCode=MERITAINOVER/machine-readable-transparency-in-coverage?reportingEntityType=TPA_19874&lock=true
To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at Dexcom. Only authorized staffing and recruiting agencies may use this site or to submit profiles, applications or resumes on specific requisitions. Dexcom does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to the Talent Acquisition team, Dexcom employees or any other company location. Dexcom is not responsible for any fees related to unsolicited resumes/applications.
Salary:
$135,100.00 - $225,100.00 ApplyJob Profile
California Must be located in California
Benefits/PerksCareer development Comprehensive benefits Comprehensive benefits program Develop Growth Opportunities Tuition reimbursement
Tasks- Cross-Functional Collaboration
- Define go-to-market strategy
- Drive cross-functional collaboration
- Lead global brand strategy
- Manage B2B relationships
- Oversee brand managers
- Reporting
- Support product portfolio development
Analytical B2B relationships Brand Strategy Business Development C Collaboration Competitive Intelligence Continuous Glucose Monitoring Cross-functional Collaboration Education Evidence Planning Go-To-Market Strategy Health Technology Integrity Leadership Market Access Marketing Marketing Strategy Market Research Market strategy Monitoring Portfolio Management Presentation Product Development Product Management Reporting Research Strategic planning
Experience5 years
Education TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9