Brand Strategy Manager - Clinical Products

The Company

Dexcom Corporation (NASDAQ DXCM) is a pioneer and global leader in continuous glucose monitoring (CGM). Dexcom began as a small company with a big dream: To forever change how diabetes is managed. To unlock information and insights that drive better health outcomes. Here we are 25 years later, having pioneered an industry. And we're just getting started. We are broadening our vision beyond diabetes to empower people to take control of health. That means personalized, actionable insights aimed at solving important health challenges. To continue what we've started: Improving human health.

We are driven by thousands of ambitious, passionate people worldwide who are willing to fight like warriors to earn the trust of our customers by listening, serving with integrity, thinking big, and being dependable. We've already changed millions of lives and we're ready to change millions more. Our future ambition is to become a leading consumer health technology company while continuing to develop solutions for serious health conditions. We'll get there by constantly reinventing unique biosensing-technology experiences. Though we've come a long way from our small company days, our dreams are bigger than ever. The opportunity to improve health on a global scale stands before us.

Meet the team:

Joining the Product & Channel Marketing team, you will be supporting the development of our line of clinical products across geographies. Reporting directly to the Global Marketing Director, you will collaborate with the product team and the regional teams to shape the brand strategy for our Rx products, G-series and D-series.

Where you come in:

• You will partner with the Product Management leads for our clinical products to support long-term and short-term strategic product development plans and roadmaps. Lead a research workstream to identify unmet needs and areas of potential.

• In collaboration with the product teams and regional teams, you will define and implement brand positioning and associated territory (naming, visual identity, etc.) for our clinical products.

• You will support strategic planning around Go-To-Market working closely with competitive intelligence, business development, medical, clinical and the regions.

• You will design data and evidence generation plan to support GTM strategies, collaborating across clinical, market access, legal, regulatory, and other functions. Generate compelling and competitive claims including testing and approval.

• Working with the global and regional market research functions, you will design and implement studies supporting a better understanding of purchase and retention drivers. You will coordinate cross-functional efforts to …