Brand Manager

About us:

PurposeMed was founded in 2019 with the mission of improving access to complex care for underserved communities. We’ve grown quickly in our first few years, and now our exceptional team serves thousands of patients each month across our multiple verticals.

PurposeMed consists of three complex care business units: Freddie, Frida, and Foria, and partners with Affirming Care Pharmacy. Freddie is focused on improving sexual health through education, prevention, and treatment with a focus on the LGBTQ2S+ community—we’re now the largest HIV prevention service in Canada and have recently expanded to the USA to further increase access to care! Frida is changing the lives of patients with easier access to adult ADHD diagnosis, and fast and affordable treatment. Foria Clinic provides trans, non-binary, and gender-diverse Canadians with gender-affirming healthcare. Affirming Care Pharmacy is a specialty pharmacy with locations in Calgary, Alberta, and Mississauga, Ontario. This partnership provides our patients with an end-to-end healthcare experience, from treatment, to prescription delivery, to continuous affirming care.

We’re one of LinkedIn’s Top 15 Startups in Canada, the #2 Company-to-Watch in Deloitte’s prestigious Technology Fast 50® program, and a member of the Team True North® roster as one of Canada’s fastest-growing and most promising startups. Our culture is highly mission-driven; our team is passionate about bringing healthcare to those who need it most. Best of all—we have fun doing it.

Permanent, full-time opportunity

Location - Remote (Canada)

Though we have an office based in Calgary, this is a remote position that is open to candidates across Canada. PurposeMed's office is located on the unceded and traditional territories of the peoples of the Treaty 7 region which includes the nations of the Siksika, the Piikani, the Kainai, the Îethka Stoney Nakoda which consists of the Chiniki, Bearspaw, and Good Stoney. Bands, and people of the Tsuut’ina First Nation. The city of Calgary is also homeland to the historic Northwest Métis and to the Otipemisiwak Métis government, Métis Nation Battle River Territory, Nose Hill Métis District 5 and Elbow Métis District 6.

Who we hope to find:

PurposeMed is looking for a Brand Manager who can oversee creator partnerships, out-of-home media buys, experiential marketing, and events for the Freddie brand. Reporting to the Director of Brand, you will lead brand marketing initiatives that aim to build brand awareness and trust for the Freddie brand across Canada and the USA.

In this role, you’ll make an impact by:

• Contributing to our brand awareness and integrated campaign strategy
• Overseeing creator content execution, including creator selection, negotiation, reviewing content, managing feedback for edits, processing payment, and measuring results
• Identifying and executing out-of-home media buys, including sourcing and negotiation, budgeting, briefing our creative team, and sharing results
• Leading marketing events that build deep, meaningful bonds with the LGBTQ2S+ community and build advocacy for our brand 
• Testing and developing new marketing channels, including expanded out-of-home campaigns, creator partnerships, ambassador/affiliate programs, and experiential activations
• Collaborating with the Growth team to conduct geo-targeted holdout tests that measure brand impact and ensure assets are leveraged for both brand and performance campaigns
• Overseeing our budget tracker to help the team effectively manage spend

We need someone who has:

• 5+ years of experience in marketing, event coordination, or a related field
• A track record of developing integrated marketing campaigns that build brand and drive performance
• Experience in creator/influencer marketing and managing relationships with content creators
• A background in event planning and coordination, especially in the context of brand promotion
• Proven experience in social media management and analytics
• Experience in a performance-oriented, consumer-focused company with a proven track record of success
• Demonstrated ability to drive significant business outcomes through brand marketing in a high-growth B2C business
• Willingness to get their hands dirty; we are a scrappy team who moves quickly and seldom rely on outside agencies to support our work–we are looking for someone to help execute on the programs they develop
• A nose for value; the ability to prioritize initiatives across multiple areas of a business, based on urgency, importance and potential impact
• A passion for PurposeMed’s mission and solving healthcare challenges for underserved communities

It would also be great if you have:

• Experience overseeing marketing campaigns across Canada and the USA
• Familiarity to healthcare; its advertising regulations and consumer behaviours

Compensation:

• $96,000-$113,000 CAD / year
• Earn stock options through our Equity Incentive Plan—connect your efforts to PurposeMed’s growth as we work together to improve the lives of our patients across North America.
• The compensation listed above refers to a yearly base salary that may vary depending on a candidate's relevant qualifications, knowledge, competencies and work experience, and other factors including market conditions. Base pay is just one aspect of our total rewards at PurposeMed—see our other exciting benefits below!

Do you think you could be our next Brand Manager? We look forward to seeing your application!

#LI-Remote

Why you should join us:

• Be part of a team of great people who don’t take themselves too seriously. While we’re serious about the problems we solve, we believe in having fun along the way.
• Make an impact, every single day. We’re providing compassionate, affirming care to many people who have never received the proper support before. 
• Be confident in bringing your whole self to work. Inclusivity is core to how we take care of our patients, our teammates, and ourselves. We create spaces that are safe and affirming. 

What we’re offering (based on full-time, permanent roles in Canada): 

Work/life flexibility and time off:

• Work flexibly within a team that’s remote friendly; we believe that work should fit around your life*
• 20 vacation days and a team that will remind you to use them!
• Annual winter break closure

Care for your physical and mental health:

• Extended medical, dental, and vision care starting on your first day of work!
• 8 wellness days
• $500 health and wellness spending account
• $2,000 mental health coverage with additional free online counseling through Inkblot Therapy and FeelingBetterNow mental health assessments
• $20,000 of lifetime coverage for gender-affirming care and procedures

Investment in your learning and growth: 

• $500 learning fund to use towards courses and other professional development
• Our unique People Potential program, in which you'll partner with your manager to identify opportunities to grow and achieve your full potential

Family care:

• $3,400 lifetime coverage for fertility drugs 
• Parental leave program for birthing and non-birthing parents–your choice of: 
• Short term: 4 weeks off to use flexibly in your first year of parenting
• Long-term: 13 weeks EI top-op

Eligible team members and their dependents** also receive no-cost access to PurposeMed’s services:

• Freddie: PrEP assessment and follow-up appointments
• Frida: ADHD assessment
• Foria: Gender-affirming care services 

If you are looking for a place that sparks your creativity, helps others, and will push you to be your best, then you’ll love PurposeMed.

PurposeMed is committed to being an equal-opportunity employer, and we highly encourage those from excluded and marginalized communities to apply. This includes groups such as (but not limited to): Indigenous, Black, and racialized communities, trans and non-binary, LGBTQ2S+, disabled, and HIV-positive people. You don’t have to check every single box above. If the job description gets you excited and you think you could contribute your expertise to our team—we hope you’ll apply!

*Most of our roles are performed virtually from home across Canada. Team members working onsite at Affirming Care pharmacies do need to be physically present.

**Permanent team members (employees) and their dependents are eligible, however, the person receiving the assessment must live in a province or state in which Freddie, Frida, or Foria operates, and be over the age of 18. Additional restrictions apply.