B2B VP of Marketing & Communications - Remote

Job Description

B2B Vice President of Marketing and Communications

The B2B Vice President of Marketing and Communications for Collegiate Hospitality will lead the development and execution of a comprehensive marketing and communication strategy. This executive will drive business-to-business (B2B) brand positioning and market leadership within the collegiate sector, ensuring Collegiate Hospitality is well-positioned to attract and retain key clients. The VP will work closely with the senior leadership across marketing, growth, and operations to influence decisions and develop an integrated go-to-market (GTM) strategy. This role involves shaping the brand narrative, fostering industry thought leadership, and driving lead generation and client engagement through innovative campaigns.

As a pivotal member of the leadership team, this role will also oversee the execution of high-impact marketing initiatives designed to elevate Aramark’s visibility and reputation. The VP will manage internal teams and external agency partners to deliver content and campaigns aligned with broader business goals. This role requires a blend of strategic thinking, creativity, and strong leadership to ensure the line of business continues to thrive in a competitive marketplace

Job Responsibilities

Strategic Leadership:

• Develop and implement a line-of-business-wide communication strategy that enhances Aramark’s positioning in the collegiate market.
• Lead cross-functional collaboration with senior leadership teams (Marketing, Growth, Operations, Corporate Communications) to align marketing efforts with business objectives.
• Create and oversee the execution of a strategic editorial calendar that drives consistent messaging across channels, ensuring alignment with organizational priorities and market opportunities.

Campaign Development and Execution:

• Lead the planning and execution of organic and paid marketing campaigns, incorporating experiential design, brand storytelling, and targeted prospect outreach.
• Use deep market insights and competitive analysis to create compelling, data-driven marketing strategies that resonate with both internal and external stakeholders.
• Manage relationships with external agencies and vendors to ensure cohesive and high-quality campaign delivery across digital, print, social, video, and events.

Content Creation and Thought Leadership:

• Spearhead the development of thought leadership content that positions Collegiate Hospitality as an industry leader, including white papers, case studies, conference presentations, and social media strategies.
• Tailor marketing content to specific target audiences and key segments, leveraging industry insights and emerging trends to showcase Aramark’s capabilities.
• Oversee the creation of content for a variety of platforms, including websites, virtual and live events, social media, and executive communications.

…