AVP, TJX Lifecycle Marketing

Boston Remote MA

Job Description:

Role Summary/Purpose:

As our Assistant Vice President, Marketing – TJX, you’ll be right at the heart of our retail credit card portfolio, including brands such as TJMaxx, HomeGoods, HomeSense, Marshalls & Sierra. It’s a high-profile role working with a highly collaborative team where you’ll take ownership developing and implementing new marketing strategies and tactics with a focus on Cardmember engagement and retention. That will mean using your analytic and creative vision to develop, execute, and evolve great campaigns and programs.

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

The position MUST work East Coast Hours

Essential Responsibilities:

  • Owning the strategy and implementation of multiple campaigns, including retention offers, Card Upgrades, promotional financing, and others as needed

  • Engaging with the client to recommend new tactics, drive the creative process, and execute campaigns 

  • Partnering with our analytics team to devise strategies, hone targeting, implement tests, and leverage results

  • Managing campaign budgets and optimizing contractual marketing spend making recommendations for investments in long term growth

  • Managing all statement marketing and content

  • Working with 3rd party vendors (like TLC) for the creation and marketing of partner funded offers

  • Using the new Engage platform to drive incremental sales and expedited fulfillment

  • Monitoring the market for emerging trends, risks, and opportunities to improve our portfolio and service offering

  • Understanding and influencing key client and supplier contacts, using your in-depth knowledge of their needs to deliver exceptional results

  • Contributing to key performance metrics, including net credit sales, net income, and ROI

  • Flexibility to manage additional projects as they arise

  • Perform other duties and/or special projects as assigned


  • A bachelor’s degree; OR In lieu of a degree, a high school diploma and 9+ years of marketing experience within the credit card or financial services industry

  • 5+ years of experience in marketing with a focus on client relationship management preferably within the credit and retail industries

Desired Characteristics:

  • Client relationship management experience, the ability to engage in-person and virtually, and the confidence to influence colleagues and suppliers

  • Experience with Campaign Management tools, preferably Cosmos/Workfront

  • A proven record of developing and executing successful marketing plans and campaigns, leveraging analytics to inform strategy

  • Outstanding communications, relationship building, presentation, influencing and collaboration skills

  • Excellent problem solving skills, and the ability to think creatively and adapt while working a wide range of complex projects

  • Champion of marketing metrics and program measurement (incremental sales calculation, campaign profitability, break-even analysis)

  • Ability to thrive in a team environment working to turn ideas into action

  • A basic understanding of the financial impacts of marketing programs, as well as compliance and regulations related to the marketing in credit environment.

Grade/Level: 11


The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.


Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

  • You must be 18 years or older

  • You must have a high school diploma or equivalent

  • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

  • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

  • New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.  Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.  Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.  All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required.  We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Our Commitment:

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

  • Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

  • If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.   Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

Job Family Group:



Job Profile


North America


United States


Choice and flexibility Choice and flexibility in work location Option to work from home or office Work From Home


Analytics Campaign Management Client relationship management Compliance Financial Services Marketing Sales Training

  • Contribute to key performance metrics
  • Develop and implement marketing strategies
  • Engage with clients for new tactics
  • Manage campaign budgets
  • Monitor market trends
  • Work with 3rd party vendors for partner funded offers

5 years


Bachelor's degree High school diploma


Must work East Coast hours


America/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9