Associate Manager of Shopper Marketing, East

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Job Description Summary:

BODYARMOR Sports Nutrition (BASN) is a fast-paced, dynamic environment where brand builders work together with the goal of becoming innovative game-changers in the world of sports and active hydration. Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR Sports Nutrition team – which consists of BODYARMOR and POWERADE brands. BODYARMOR Sports Nutrition exudes an entrepreneurial culture backed by the resources and insights of one of the world’s most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives employees the ability to move quickly, exceed expectations, develop valuable relationships, and have fun while we work to achieve our goal of becoming #1 in Sports Hydration.

BODYARMOR is looking for an Associate Manager of Shopper Marketing, Grocery East to join our team.

The Associate Manager of Shopper Marketing will work to support and execute marketing programs and strategies to increase sales and brand awareness within key grocery retailers. You will turn category and industry insights into strategies and tactics that promote omni-channel shopping and category growth and market share for Sunday and the retail partner. Youll support brand storytelling at retail to empower shoppers to grow a great lawn with ingredients that are better for people, pets, and the planet.

The position will report to the Sr Manager Shopper Marketing, Grocery and is a critical part of the core customer team and will work cross functionally with Customer Business Leads/Managers, Brand Marketing, Category Insights, etc. to accelerate topline growth, share growth, and customer penetration.
 

RESPONSIBILITIES:

• Lead Shopper Marketing strategy and execution for assigned retailers within Grocery channel, identifying the core shopper insights, setting objectives, developing & executing the omni-channel plans to deliver business goals and meet or exceed KPIs across the shopper journey.

• Work with management and other functional teams to ensure the marketing plans, aligns with the business priorities and goals, including partnering with Coca-Cola extended team to ensure BASN is leveraging all available Coke insights, tools and resources.

• Responsible for creating & maintaining a highly detailed calendarized marketing plan that outlines clear objectives, KPIs, strategies, and programs by trimester complete with tactical details and detailed budget line items. 

• Directly manage a working budget, real-time transactional reporting, optimizations, invoice processing, monthly reconciliations/reviews.

• Directly …