Associate Director, US Pharma Payer Marketing, New Products/BD
USA - Pennsylvania - North Wales (Upper Gwynedd)
Job Description
Our marketing teams are passionate about bringing our medicines and vaccines to the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them.
The Associate Director, US Pharma Payer Marketing, New Products/BD, is responsible for developing market access strategies and solutions for the assigned pipeline candidates and business development targets. The individual will collaborate across functions in the development of payer customer segment strategies, value evidence plans, and forecasts. In this role, the Associate Director will also collaborate with Global Market Access and Pricing teams in the development of pricing and contracting strategies.
The role will be responsible for Payer Marketing across various therapeutic areas, including Immunology, aligned with business priorities. This position will report to the Director, US Pharma Payer Marketing, New Products/BD.
Primary Responsibilities Include:
Work closely with Global Marketing, Global Market Access, US New Products, and Business Development to provide a point of view on payer access for pipeline products and business development targets
Leverage market and customer insights to shape market access strategies
Develop payer customer segment strategy to inform forecast and choices regarding future products; support US Finance in the development of forecasts
Develop payer value propositions, pricing and contracting strategies
Active participation in the development of value evidence strategies; strong coordination with Outcomes Research / V&I (Value & Implementation Team)
Location: Upper Gwynedd PA, (preferred) or Rahway, NJ with Hybrid work model (3 days per week onsite); Remote will be considered with expectations of travel (up to 25%)
Education:
Required: BA/BS Degree
Preferred: Pharm D, MPH or other advanced degree
Required Experience and Skills:
Minimum of 5 years combined market access, marketing/sales leadership, account management, or consulting in the healthcare industry.
Demonstrated understanding of the mechanics and economics of the healthcare Ecosystem, including influences across various payer segments.
Demonstrated understanding of US healthcare trends and policy issues and their potential impact upon our company's business opportunities.
Demonstrated ability to develop and execute brand and customer marketing strategies to include innovative approaches and digital engagement.
Strong knowledge of marketing principles and activating market research insights.
Ability to translate market trends and customer needs into customer resources or tactics.
Ability to learn quickly and to assess a variety of scenarios, strategically and operationally.
Demonstrated strategic thinking, problem solving, analytical critical thinking.
Excellent leadership and communication skills
Demonstrated success in establishing, …
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Hybrid Hybrid work model Onsite
Benefits/PerksFlexible work arrangements Healthcare Hybrid work Insurance Meetings Paid holidays Retirement benefits Sick Days Vacation
Tasks- Collaboration
- Communication
- Develop market access strategies
- Innovation
- Leadership
- Planning
- Problem solving
- Project management
- Stakeholder management
Account management Analytical Analytics Business Development Business Operations Collaboration Communication Contracting Strategies Critical thinking Customer insights Customer Marketing Finance Forecasting Global Marketing Healthcare Immunology Innovation Leadership Manufacturing Market Access Market Access Strategies Marketing Marketing strategies Market Research Organizational Outcomes Research Planning Pricing strategies Project Management Research Sales Stakeholder management Strategic Thinking Vaccines
Experience5 years
EducationAdvanced degree BA/BS BA/BS degree Business Economics Finance Immunology Management Marketing MPH Pharm D
TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Europe/London Pacific/Honolulu UTC+0 UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9