Associate Director, US Pharma Payer Marketing, New Products/BD

Job Description

Our marketing teams are passionate about bringing our medicines and vaccines to the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them.

The Associate Director, US Pharma Payer Marketing, New Products/BD, is responsible for developing market access strategies and solutions for the assigned pipeline candidates and business development targets. The individual will collaborate across functions in the development of payer customer segment strategies, value evidence plans, and forecasts. In this role, the Associate Director will also collaborate with Global Market Access and Pricing teams in the development of pricing and contracting strategies.

The role will be responsible for Payer Marketing across various therapeutic areas, including Immunology, aligned with business priorities. This position will report to the Director, US Pharma Payer Marketing, New Products/BD.

Primary Responsibilities Include:

• Work closely with Global Marketing, Global Market Access, US New Products, and Business Development to provide a point of view on payer access for pipeline products and business development targets

• Leverage market and customer insights to shape market access strategies

• Develop payer customer segment strategy to inform forecast and choices regarding future products; support US Finance in the development of forecasts

• Develop payer value propositions, pricing and contracting strategies

• Active participation in the development of value evidence strategies; strong coordination with Outcomes Research / V&I (Value & Implementation Team)

Location: Upper Gwynedd PA, (preferred) or Rahway, NJ with Hybrid work model (3 days per week onsite); Remote will be considered with expectations of travel (up to 25%)

Education:

• Required: BA/BS Degree

• Preferred: Pharm D, MPH or other advanced degree

Required Experience and Skills:

• Minimum of 5 years combined market access, marketing/sales leadership, account management, or consulting in the healthcare industry.

• Demonstrated understanding of the mechanics and economics of the healthcare Ecosystem, including influences across various payer segments.

• Demonstrated understanding of US healthcare trends and policy issues and their potential impact upon our company's business opportunities.

• Demonstrated ability to develop and execute brand and customer marketing strategies to include innovative approaches and digital engagement.

• Strong knowledge of marketing principles and activating market research insights.

• Ability to translate market trends and customer needs into customer resources or tactics.

• Ability to learn quickly and to assess a variety of scenarios, strategically and operationally.

• Demonstrated strategic thinking, problem solving, analytical critical thinking.

• Excellent leadership and communication skills

• Demonstrated success in establishing, …