Associate Director, US Pharma Payer Marketing HIV Pipeline & Launch

Job Description

Our company is dedicated to delivering innovations that extend and improve the lives of patients worldwide. Our team of dauntless, forward-thinking individuals achieves this through an unwavering commitment to supporting accessibility to medicine, providing new therapeutic options, and collaborating with governments and payers to ensure that people who need medicines have access to them. At our company, our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people around the globe.

The Associate Director, U.S. Payer Marketing, is responsible for developing market access strategies and solutions for the assigned brands. The individual will collaborate across functions including Brand Marketing, Integrated Account Management, Outcomes Research and Policy to incorporate market/customer insights in the development of payer customer segment strategies and value evidence planning. In this role, the Associate Director will also collaborate with Global Market Access and Pricing teams in the development of pricing and contracting strategies. 

The role will be a part of the team responsible for Payer Marketing of the HIV portfolio, covering both pipeline and launch products. This role will report to the Director, US Pharma Payer Marketing for New Products/BD.

Primary Responsibilities Include:

• Provide US payer input into Global Market Access Teams, new product planning, and business development initiatives (as required)

• Active participation in the development of value evidence strategies; strong coordination with Outcomes Research / Value & Implementation (V&I)

• Leverage market and customer insights to shape market access strategies

• Develop payer customer segment strategy, promotional campaigns and value messaging for all US payer customer segments (health plan, PBM, ADAP, Medicaid, Medicare, federal, pharmacy, hospital and GPO)

• Develop pricing and contracting strategies for pipeline forecasting

• Support appropriate pull-through activities and payer related solutions for field sales and account management teams

• Work with Senior Specialist to develop and deploy resources to support managed care strategy

Location: Preferred location is hybrid in Upper Gwynedd, PA but may consider Rahway, NJ or another site if candidate is willing to travel to Upper Gwynedd as needed (up to 25%).

Education:

• Required: BA/BS Degree

• Preferred: MBA, MPH or other advanced degree

Required Experience and Skills:

• Minimum of 5 years combined market access, marketing/sales leadership, account management, or consulting in the healthcare industry.

• Demonstrated ability to develop and execute brand and customer marketing strategies to include innovative approaches and digital engagement.

• Strong knowledge of marketing principles and activating market research insights

• Ability …